Android Central

EE, the UK's only 4G LTE mobile network, has announced that it's increasing the amount of data available to its mobile broadband customers -- that's anyone using one of EE's data-only plans with a compatible device.

Customers on a 2GB allowance will see that increased to 3GB, 3GB users will get bumped up to 5GB, and 5GB customers will have their data cap increased all the way to 8GB. Monthly fees will remain the same.

EE is also launching a SIM-only data-only plan on a rolling 30-day contract, which offers 5GB for £15.99 per month. EE doesn't currently sell any 4G-capable Android tablets, but if you've already picked one up (and it supports LTE on 1800MHz), you'll be able to use it with this new price plan. To sweeten the deal, EE says the first month of service will be free for those signing up before Dec. 23.

Unfortunately the new price plans don't extend to EE's smartphone SIMs, which require a minimum commitment of 12 months on SIM-only, or 24 months if you include a phone.

More details in the presser after the break.

EE DELIVERS MORE DATA AND MORE CHOICE WITH NEW 4GEE MOBILE BROADBAND PLANS

· Updated 4GEE Mobile Broadband plans offer more inclusive data for the same price, for new and existing customers
· New SIM only plans, 30 day plans and 24 month plans offer customers greater choice with increased data allowances

28th November, 2012, London - EE, the UK’s most advanced digital communications company, today announced updates to its 4GEE Mobile Broadband offering, increasing data allowance on plans and launching a range of new options to give customers more choice.

More data, same price
The 4GEE Mobile Broadband plans now include data allowances increased by around 60%, with no rise in monthly fee. The 2GB plan now becomes a 3GB allowance, with the 3GB plan increasing to 5GB, and the 5GB allowance now extending to 8GB. All existing 4GEE customers will be automatically upgraded to the new data allowances, with no increase in their monthly fee, allowing them to get more out of superfast 4G at no extra cost.

More plans, more choice
EE is also launching a range of new 4GEE Mobile Broadband plans to offer customers greater choice. A new one month SIM only plan offers 5GB of data for £15.99, with the first month free for customers signing up before 23rd December. Customers wishing to include a 4GEE Dongle or Mobile Wi-Fi device can choose from 30 day plans, or 18 and 24 month plans, starting at £12.99 per month for 1GB.

Pippa Dunn, Chief Marketing Officer - Consumer, EE, said:
“These updates underline our commitment to offering customers the best value and choice from our plans. We recognise Superfast 4GEE opens up a range of possibilities for our customers from browsing to gaming to HD movie streaming so it’s right that we increase the breadth of our plans to meet everyone’s needs.  And customers signing up to our £15.99 5GB SIM only plan get great value whether they’re on 4G or 3G, and they will receive their first month free.”

 
There are 5 comments

myriad46 says:

....and there's something you'd never see in America.

barkomatic says:

Agreed. I don't see AT&T or Verizon increasing caps for the same price any time soon. If anything, they'll find a way to charge more.

deltatux says:

... while Canadians are being screwed by the Big 3 ... $60 plan for 1 GB of data, seriously, there's something really wrong with this picture. While the UK is increasing the data cap for the same price, in Canada, The Big 3 are reducing the data cap for the same price. During the summer it was $60 (150 minutes, unlimited text) for 6 GB of data, now? It's $60 (150 minutes, unlimited text) for 1 GB of data.

US customers shouldn't whine about their data or landline Internet prices until they've looked at our bills up north. There's a huge lack of competition up here.

flashpanda says:

And how big is Canada compared to the UK? Or for that matter the US. You pay for coverage.

masterpfa says:

I am now starting to pay attention EE

This is making the option of a Mobile WiFi device more attractive by the minute
(now do I cancel my Nexus 7 3G and get just a 32Gb WiFi only Nexus 7?)

Probably not, coverage of EE is still restricted to major cities currently so 3G Nexus 7 still to come and trial this on 30 day rolling contract??

Well done EE for listening.