According to a recent report out of Business Insider, the success of Samsung's "Next Big Thing" campaign caused distrust between the company's U.S. and Korean branches back in 2012, resulting in strained relations and slip-ups in the company's bid for success in regions outside of the United States.

Distrust between US and Korean offices reportedly to blame for Samsung's mobile stumbles

Citing unnamed sources, Business Insider says that the relationship between the branches became especially strained in 2012 when Samsung's Korean office reportedly sent a team to audit the U.S. branch's Dallas office:

The Dallas-based employees had to go through all materials they used to sell and market Samsung's mobile products. They were accused of falsifying sales, bribing the media, and a bunch of other damaging actions that hurt morale in the office. The same US-based office that helped turn Samsung into a brand as recognizable as Apple was suddenly being punished for its work.

After three weeks, the Korean auditors found nothing wrong with the way the US office had been operating and went home. But the damage had been done, and the perception remained at the Korean headquarters that despite its success, the US team was up to no good.

Overall, the piece is a pretty crazy read, and it will be interesting to see if the company is able to use its upcoming Galaxy S6 launch as a platform to turn around its recent slumping smartphone sales. For much more, check out the full article at the source link below.

Source: Business Insider