Xiaomi is finally targeting offline buyers.

Xiaomi is a force to contend with in the online space in India, but the manufacturer hasn't paid attention to the lucrative offline market. That's changing with the launch of the Redmi 3S+, Xiaomi's first phone to be sold exclusively offline.

The phone is a new variant in the popular Redmi 3S series, featuring a 5-inch 720p display, Snapdragon 430 SoC, 2GB of RAM, 32GB storage, 13MP camera, 5MP front shooter, LTE with VoLTE, and a 4100mAh battery. Much like the Redmi 3S Prime, there's a fingerprint sensor located at the back.

Going offline is the logical move for Xiaomi in India as it tries to continue its momentum from the successful launches of the Redmi Note 3 and the Redmi 3S. Over 70% of all smartphones are sold through offline distributors, and by targeting retail stores in tier 2 and tier 3 cities, Xiaomi will be able to cater to an entirely new audience. OPPO and vivo used the same strategy to their advantage over the course of the last year, and by going offline, Xiaomi can compete better with its Chinese rivals.

The Redmi 3S+ retails for ₹9,499, and is now available from over 7,000 retail outlets across the country, including major chain stores like Sangeetha and Big C. Interested in knowing what's on offer? Be sure to read our Redmi 3S review.