Those who purchase Samsung smartphones in India will soon be able to enjoy MixRadio from the get go. The two companies have signed a deal that will see the former pre-load MixRadio on select handsets in the region.
The service boasts 20 million people have already been introduced to the free experience in India, and this partnership aims to secure further growth and expansion. Thirteen genres of Indian music are supported by the personalized music service, including Bollywood, Tamil and Punjabi.
MixRadio will initially be pre-loaded on the Tizen-powered Samsung Z3, unlocking access to over 30 million songs and curated mixes. The company aims to push forward with more partnership deals in the future. More details on the deal with Samsung in India can be found in the press release below.
MixRadio and Samsung to bring free personalized music streaming to millions
(14th October 2015) MixRadio has today announced plans to bring the world's most personalised music streaming service to millions of music fans by pre-loading the MixRadio music service to Samsung devices in India.
The deal represents a significant move forward for the adoption of music streaming in India. MixRadio has already introduced over 20 million people in the region to music streaming, and this deal will allow millions more to access a highly personalised music experience for free.
MixRadio has been analysing data on music listening in India for over 10 years, it's catalogue spans 13 genres of Indian music including Bollywood, Telugu, Tamil to Punjabi, Bengali, Oriya and Marathi. This depth of local understanding combined with an extensive international catalogue allows MixRadio to deliver the easiest, most personal and most fun music service available.
MixRadio will initially be pre-loaded on the new Samsung Z3, launching today. Music lovers will be able to access MixRadio's catalogue of over 30 million tracks and thousands of curated mixes at the touch of a single button, straight out of the box. MixRadio will join other major apps available on Samsung's new operating system, Tizen and will not be available on any other Android devices in the region.
Karan Grover, GM for MixRadio in India, comments, "Samsung chose MixRadio over other music services because of our long heritage in India, rich catalogue and highly evolved personalization engine. We have the breadth of both international and local catalogue, plus the depth of data on that catalogue, to allow us to deliver an unparalleled personalized music streaming experience to music lovers on Samsung devices. We are delighted to be bringing the world's simplest and most personal music streaming service to millions of new listeners through this partnership".
Jonathan Dworkin, CMO of MixRadio, adds "At the heart of what we do is a desire to deliver people more of the music they love - music they know and music they have yet to discover. We understand that mobile is now the means for people to connect with their music, so to deliver a great service you have to be genuinely mobile first in your approach. MixRadio has been mobile first since its inception and are excited to be drawing on this experience to deliver the best possible streaming experience to music fans in India through our new partnership with Samsung".