Amazon Fire TV

HBO and Amazon have struck up a multi-year agreement which makes Instant Video the exclusive online-only subscription service for HBO's shows. As a part of the deal, the recently-launched Fire TV will get HBO Go by the end of the year.

On-demand streaming for select HBO shows kicks in on May 21st. A few shows — including Girls, The Newsroom, and Veep — will be made available over the course of the agreement. The Wire, The Sopranos, and Boardwalk Empire are just some of the shows which will be made available to Amazon Instant Video subscribers. This is a major push on Amazon's part to acquire some high-quality original programming, and is likely to put some heat on competing streaming service, Netflix.

What are your favorite HBO shows? How many of you guys are Instant Video Subscribers? Anyone already have their hands on a Fire TV?

Source: Amazon

Press release:

Amazon and HBO Ink Exclusive Multi-Year Deal to Bring Award-Winning HBO Programming to Prime Members

For the first time ever, favorite HBO series like The Sopranos, Six Feet Under, The Wire, Big Love, Eastbound & Down, Oz, Band of Brothers and Deadwood, as well as early seasons of Boardwalk Empire and True Blood, will become available on Amazon Prime Instant Video

HBO GO coming to Amazon's Fire TV

SEATTLE--(BUSINESS WIRE)--Apr. 23, 2014-- (NASDAQ:AMZN)—Amazon.com, Inc. today announced a content licensing agreement with HBO, making Prime Instant Video the exclusive online-only subscription home for select HBO programming. The collection includes award-winning shows such as The Sopranos, Six Feet Under, The Wire, Big Love, Deadwood, Eastbound & Down, Family Tree, Enlightened, Treme, early seasons of Boardwalk Empire and True Blood, as well as mini-series like Band of Brothers, John Adams and more. Previous seasons of other HBO shows, such as Girls, The Newsroom and Veep will become available over the course of the multi-year agreement, approximately three years after airing on HBO. The first wave of content will arrive on Prime Instant Video May 21. This is the first time that HBO programming has been licensed to an online-only subscription streaming service. This programming will remain on all HBO platforms.

In addition, HBO GO will become available on Fire TV, targeting a launch by year-end. HBO GO is HBO's authenticated streaming service offering subscribers instant access to over 1,700 titles online including every episode of new and classic HBO series, as well as HBO original films, miniseries, sports, documentaries, specials and a wide selection of blockbuster movies.

"HBO has produced some of the most groundbreaking, beloved and award-winning shows in television history, with more than 115 Emmys amongst the assortment of shows coming to Prime members next month," said Brad Beale, Director of Content Acquisition for Amazon. "HBO original content is some of the most-popular across Amazon Instant Video—our customers love watching these shows. Now Prime members can enjoy a collection of great HBO shows on an unlimited basis, at no additional cost to their Prime membership."

"Amazon has built a wonderful service—we are excited to have our programming made available to their vast customer base and believe the exposure will create new HBO subscribers," said Charles Schreger, President of Programming Sales for HBO.

"As owners of our original programming, we have always sought to capitalize on that investment. Given our longstanding relationship with Amazon, we couldn't think of a better partner to entrust with this valuable collection," said Glenn Whitehead, Executive Vice President of Business and Legal Affairs, who along with Schreger headed up HBO's negotiating team. "We're also excited to bring HBO GO to Amazon's Fire TV. The features like unified voice search will provide a compelling experience for HBO customers."

Beginning May 21, Amazon Prime members will have unlimited streaming access to: All seasons of revered classics such as The Sopranos, The Wire, Deadwood, Rome and Six Feet Under, and of recent favorites such as Eastbound & Down, Enlightened and Flight of the Conchords; Epic miniseries, including Angels in America, Band of Brothers, John Adams, The Pacific and Parade's End; Select seasons of current series such as Boardwalk Empire, Treme and True Blood; Hit original movies like Game Change, Too Big To Fail and You Don't Know Jack; Pedigreed documentaries including the Autopsy and Iceman series, Ghosts of Abu Ghraib and When the Levees Broke; Hilarious original comedy specials from Lewis Black, Ellen DeGeneres, Louis CK and Bill Maher

The multi-year deal will bring additional seasons of the current series named above, along with early seasons of other series like Girls, The Newsroom and Veep to Prime members over the life of the deal.

Earlier this month, Amazon introduced Fire TV, a tiny box that plugs into your HDTV for easy and instant access to Netflix, Prime Instant Video, Hulu Plus, WatchESPN, SHOWTIME, low-cost video rentals, and much more. Fire TV also brings photos, music, and games to the living room. Meet Amazon Fire TV at www.amazon.com/FireTV.

 
There are 16 comments

barkomatic says:

So, in other words Prime will include everything available on disk with Netflix. It sounds like HBO is excluding hit shows like Game of Thrones and the latest episodes of others--like Girls. HBO Go on the Fire is great--but not really news since its playing catch up with other set top boxes/devices.

scottyhifi says:

It is a very young field so playing catch up will not be that hard. I welcome the competition and hope it forces Roku to raise the bar.

mattopotamus says:

I am glad they will getting an HBO Go app. I originally read this and thought it could replace having to subscribe to HBO, but it appears only certain shows and content will be available through prime.

MarkSeven says:

HBO needs to stop f*ckin playin and just offer a standalone HBO Go subscription service for non-cable subscribers. I would like to watch Game of Thrones & catch up on Boardwalk Empire but I don't want Comcast cable. For Pete's sake just take my money.. smh..

freeoscar says:

I would think that Netflix new arrangement with Comcast will smooth the way towards this. Now that Comcast gets it cut HBO can make a similar arrangement and Comcast still sees money from HBO subscribers

Posted via Android Central App

shaggie04 says:

+ eleventy billion.

jdbii says:

+1

mattopotamus says:

I just do not see it happening any time in the near future. The cable companies have them by the balls and if they offer a standalone service the cable companies will just remove them.

eahinrichsen says:

Ever listen to the podcast Planet Money? This episode explains a lot of why that will never happen without a major shift in the way cable distribution works. It's worth a listen.

http://www.npr.org/blogs/money/2013/09/27/226891181/episode-488-the-secr...

Posted from one of an unnecessarily large collection of Nexus devices because I'm That Guy

JwK_ says:

We have this in Sweden, called HBO Nordic, but the platform has been so worthless they've been mocked in most reviews.

No Game of Thrones is a no deal for me.

I have Netflix and Amazon Prime and they both pretty much suck in terms of actually offering recent stuff I want watch. Lots of good older movies missing from both catalogs as well.

Az Syndicate says:

Will I be able to use my Comcast/Xfinity HBO go subscription on this device? I can't use it on my Roku's because Comcast says no still.

scottyhifi says:

I'm in the same boat. Had to get a Chromecast to watch HBO Go on my TV. I doubt they will change their mind for Amazon, unfortunately.

indianajonze says:

is prime instant video available on android yet? if not then i don't care. and you shouldn't either, android central. this is getting absurd now. that app has been out for iOS since DAY ONE

KGTG says:

+1 to this, i have been and will be boycotting Amazon until they roll out an Android app for watching Prime Video.

DirkBelig says:

Agreed. Android Central has no business shilling for Amazon Instant Video as long as Android users alone remain shut out from using their devices. It doesn't matter if Fire TV/Kindle Fire is Android under the skin, AIV is the ONLY major streaming player who is blackballing Android.

Posted via sheer force of will on my Nexus 5!