An Android tablet pioneer now branches out into more device categories
ASUS was one of the first manufacturers to get serious about Android on tablets, and in recent years it's expanded into the world of smartphones, "phablet"-class devices and even wearables. The Taiwanese manufacturer has a history in PC hardware — in 2013 it was the fifth-largest PC vendor by sales, and it continues to hold a spot as one of the leading makers of internal parts such as motherboards and graphics cards. The company is led by chairman Jonney Shih, who often makes energetic appearances at press conferences and ASUS launch events.
ASUS' first notable Android product was the original Transformer device, then called the ASUS EeePad Transformer, after the company's line of EeePad netbooks. The Android Honeycomb-based slate could be connected to a keyboard attachment to deliver laptop-like functionality. Several generations of Transformers have shipped in the intervening years, but the next big milestone for ASUS was the Google-branded Nexus 7. ASUS manufactured the 2012 and 2013 model Nexus 7s, which remain among the most popular Android slates.
Since then the company has branched out into more device categories, shipping mid and entry-level smartphones in its ZenPhone series, as well as creating smartphones that dock into tablets in its Padfone series. (And, somewhat confusingly, there's also a line of large form factor phones under the Fonepad brand.) In 2014, ASUS entered the wearables market with the Android Wear-powered Zenwatch.
While it has seen considerable success with its Android tablets, ASUS has yet to make much of a dent in the U.S. smartphone market. The quirky ASUS Padfone X launched on AT&T in mid-2014 after extensive delays, and the Zenfone series has yet to make much of an impact outside of Asia.
Latest about Asus
Meet the Googlebook Ahead of Googlebook's September 21 pre-orders, a leaked ASUS Googlebook surfaced featuring a dedicated G key, glowing lid, rich port selection, and active cooling.
Googlebook gets a date Google is hosting an in-person Googlebook Showcase in New York on September 15, giving the platform its first proper public reveal.
Bye for now, ASUS ASUS isn't making new smartphones in 2026, and I'm really hoping this is not a "goodbye" and more of a "see you later." Here's why I'll miss ASUS phones.
ROG Ally companion Asus and Xreal are making gaming-focused smart display glasses with a refresh rate up to 240Hz for low-latency handheld PC gaming and more.
Finally! Five months later, two Asus phones get a major boost. Here's everything included in the Android 16 update.
Game on The ROG Phone 9 Pro is the fastest phone you can buy today, and that isn't likely to change anytime soon.
The next laptops Asus announced its next wave of CX14 and CX15 Chromebooks for consumers.
News Weekly A round-up of the biggest Tech-related news that stood out this week.
Contradictions The Zenfone 12 Ultra is one of the best phones I used in 2025. There's just one problem — I don't think you should buy it.
Zen-aesthetic ASUS revealed its newest Zenfone 12 Ultra.
A little cheaper ASUS launched its slightly cheaper ROG Phone 9 FE for its overseas market.
For the hopeful The ROG Phone 9 "FE" was reportedly spotted gaining overseas certification, which could point toward launch.
Launching soon ASUS is back to big phones yet again as it confirms the Zenfone 12 Ultra launch date.
It's about time The Asus ROG Phone 9 series is all about flashy performance, and it's now available for purchase in the U.S.
If cheap, how cheap? ASUS was spotted pushing an ROG Phone through its certification hoops that could be more cost-conscious.
Gaming never sleeps ASUS announced the launch of its ROG Phone 9 series.
gaming powerhouse ASUS is about to launch the ROG Phone 9, powered by a beastly Snapdragon chipset.
Gamers love testing ASUS kicks off its Android 15 beta with its ROG Phone 8 users.
