As part of the unveiling of the new Galaxy Tab S line of tablets at the Samsung Galaxy Premiere event in New York City, Samsung and Marvel have announced a new global brand partnership that will see both the Samsung and Marvel working together across a number of mediums including film, digital and through products with the main goal being to find unique and creative ways to showcase the best both brands.
Samsung is passionate about the stories around our products and the people that use them," said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. "Partnering with Marvel gives us the opportunity to bring our industry-leading mobile display technology to life. Through visual storytelling made possible by Marvel's outstanding entertainment universe, Samsung's Galaxy users will be able to enjoy the maximum of our product benefits.
Marvel is committed to bringing world-class content to our fans and Samsung clearly shares our passion for creative storytelling. We are thrilled to be able to bring our content to life through the incredible products from this global leader in mobile technology! said Bob Sabouni, Marvel's EVP of Global Marketing Partnerships.
Beginning with the launch of the Galaxy Tab S, customers will be able to take advantage of three free months of subscription services for Marvel Unlimited opening the doors to Marvel's vast digital comic library. In addition to that, Galaxy Tab S owners will be among the first to get early sneak peeks for Marvel movies debuting in 2015 including Marvel's Avengers: Age of Ultron, Classic Marvel One-Shots and various other releases scheduled.
SAMSUNG AND MARVEL ENTERTAINMENT ANNOUNCE GLOBAL BRAND PARTNERSHIP
Mobile technology leader and iconic entertainment brand partner to highlight technology and creativity
London, UK – 13 June, 2014 – Samsung Electronics and Marvel Entertainment today announced a new global partnership. Through a multi-medium creative campaign across film, digital and product, Marvel and Samsung will integrate their brands in unique and creative ways to bring their collective audiences together and showcase the best from both brands. The partnership will merge the worlds of both brands, highlighting Samsung's technology and Marvel's visual storytelling to offer unrivaled access to exclusive content and experiences.
"Samsung is passionate about the stories around our products and the people that use them," said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. "Partnering with Marvel gives us the opportunity to bring our industry-leading mobile display technology to life. Through visual storytelling made possible by Marvel's outstanding entertainment universe, Samsung's Galaxy users will be able to enjoy the maximum of our product benefits."
"Marvel is committed to bringing world-class content to our fans and Samsung clearly shares our passion for creative storytelling. We are thrilled to be able to bring our content to life through the incredible products from this global leader in mobile technology!" said Bob Sabouni, Marvel's EVP of Global Marketing Partnerships.
The partnership between Samsung and Marvel will activate across a wide range of touch-points with exclusive content, custom Marvel-branded Samsung products, event activations and feature film integrations.
Unrivaled Entertainment and Exclusive Content
Beginning with the launch of the Galaxy Tab S, Samsung will debut a wealth of exclusive content. On each device, owners will receive three free months of subscription services for Marvel Unlimited, providing access to Marvel's comprehensive digital comic library. Also, over the next year, they will have access to early sneak peeks for Marvel movies debuting in 2015 including Marvel's Avengers: Age of Ultron, Classic Marvel One-Shots, and a host of other great content.
Products Designed For Superheroes
To further bring the partnership to life, Marvel and Samsung will work together to create exciting new products in real life, on the page, and on the silver screen. Bringing together Samsung's technology innovation and Marvel's creativity, the world of Samsung Mobile will be seamlessly integrated into the Marvel Universe to reshape the way consumers view the power and possibilities that their mobile devices can deliver.
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