HTC One M9

During the company's Uh-oh presentation on YouTube, HTC Americas president Jason Mackenzie announced that the HTC One M9 will begin to hit the U.S. market from April 10.

In response to a Twitter question, Mackenzie says availability will vary based on carrier, but "the phone will start to be available in retail on April 10." The launch timing will likely see the M9 compete directly with Samsung's Galaxy S6, which launches globally that same day.

Mackenzie also confirmed that we should not expect a Google Play edition M9.

More: HTC One M9 hands-on preview

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