At the Web Summit in Dublin, OnePlus co-founder Carl Pei announced that the vendor crossed 500,000 sales of the OnePlus One. The new target is 1 million sales, which Pei mentions can be achieved by the end of 2014.
When asked about the amount of profit generated by the handset, Pei had this to say:
We're making a single-figure dollar amount on each phone. That's not the way we're going to make money in the future, it's just to keep the operation going.
The handset vendor is looking at the accessories and software services market for a bulk of the revenue.
Accessories will be a big part of it. We've made a really social brand, that people are fans of. If we make lifestyle products or specialized accessories, I think those will do really well. The main shift will come when we have a few million users and start leveraging the user base by building our own software and services layer for monetization.
While the company's first accessory, the Bamboo StyleSwap cover, had to be ultimately canceled, OnePlus has released two earphones since. The first was the $15 Silver Bullet, follwed by the more premium OnePlus x JBL E1+, created in collaboration with JBL.
The biggest issue with the handset is its availability, and after the first round of pre-orders left many users unable to log in to the site, OnePlus announced that it would be holding a second round of pre-orders on November 17.
Would you be looking to buy the OnePlus One on November 17?