LG has announced a new handset for South Korea based on its popular Optimus LTE line -- The Optimus LTE Tag, a trimmed-down version of the original with NFC connectivity.
The Optimus LTE Tag is a 4.3-inch, device with a 1.2 GHz dual-core CPU, 1GB of RAM and a WVGA (480x800) IPS display. As well as the obvious 4G LTE and NFC connectivity, the phone also sports a 5MP rear camera and 1.3MP front-facer. On the software side, you get Android 2.3 Gingerbread with LG's Optimus UI, and the promise of an upgrade to Ice Cream Sandwich in the future. The specs are a step down from what's inside the original Optimus LTE, though LG has made up for this by packing the LTE Tag's guts into a slimmer chassis.
The manufacturer is keen to point out the potential practical uses for NFC, besides just being a bullet point on the back of the box. It's developed a technology it's calling LG Tag+, which allows customers to use NFC tags to automatically change the phone's behavior when in a certain location. For example, you might want to enter car dock mode, or start up a navigation app when it's in your car. Sure, there are apps on the Android Market that allow you to do things like this on any Android phone with NFC, but it is pretty cool to see this being offered straight out of the box.
Currently the Optimus LTE Tag has been announced for Korea only, however it's likely we'll see the LG Tag+ tech included in future NFC-enabled handsets from the manufacturer in other territories, too.
We've got today's press release, and the full spec list, after the break.
OPTIMUS LTE TAG FROM LG OFFERS NFC, BUT WITH A TWIST
Unique Tag+ Feature Allows for User Customization Without The Hassle of Fiddling with Phone Settings
SEOUL, Feb. 20, 2012 – LG today announced its newest addition to its LTE smartphone line-up for the Korean market, the Optimus LTE Tag. Coming on the heels of impressive sales of its Optimus LTE, the world's first HD LTE smartphone, the Optimus LTE Tag advances LG's vision of offering the most diverse collection of LTE devices for all types of customers.
"Our goal is to offer the widest variety of LTE smartphones in the industry in 2012," said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. "The Optimus LTE Tag isn't just a cosmetically-enhanced version of Optimus LTE, it offers a truly innovative feature which we think really makes a smartphone smarter."
The Optimus LTE Tag gets its name from a unique new feature, LG Tag+, which uses NFC (Near Field Communication) to communicate with special stickers or "tags" that can be programmed to automatically change the phone's settings. Swiping a tag upon entering the office could put the Optimus LTE Tag in silent mode and activate Wi-Fi. A tag on the car dashboard could be programmed to turn on Bluetooth, GPS and raise the volume. The options are limitless.
With Slim and sleek design, the Optimus LTE Tag is available in white. Running a 1.2GHz Dual-Core processor, Android 2.3 Gingerbread (with the option to upgrade to Ice Cream Sandwich later) and 4.3-inch IPS display, the Optimus LTE Tag is the ideal multimedia environment.
o Chipset: 1.2GHz Dure-Core processor
o Display: 4.3-inch (800 x 480) IPS
o Memory: 16GB eMMC
o Camera: 5.0MP with AF-LED Flash (Rear) & 1.3MP (Front)
o OS: Android 2.3 Gingerbread
o Battery: 1,700mAh
o Others: LG Tag+, MHL(Mobile High Definition Link), DLNA(Digital Living Network Alliance)