LG is announcing today that since the launch of the "L-Series" group of handsets, it has sold 10 million units worldwide. When LG started rolling out the L-Series as the mid- to low-range set of devices to compliment its "G-Series" high-end phones, they didn't receive as much attention for obvious reasons. The big top-tier devices like the Optimus G hold the most mind share, but it's the quality affordable devices that are still doing huge sales numbers.
Devices like the Optimus L9 have started to make movement into the U.S. market, but most of the L-Series are likely being sold internationally. LG is seeing the need for a whole range of handsets, and reacting accordingly to hit the different price points that people want.
LG L-SERIES REPORTS 10 MILLION HAPPY CUSTOMERS
New Design Identity From LG Proves That Not All Smartphones Need to Look Alike
SEOUL, Dec. 9, 2012 – LG Electronics (LG) announced today that sales of its Optimus L-Series smartphones have exceeded 10 million units, marking a modest milestone for LG and its mobile devices business. The success of L-Series in recording eight figures in sales is proof that many consumers want attractive smartphones with distinctive -- not “me too” -- styling.
L-Series handsets -- Optimus L3 (3.2-inch display), Optimus L5 (4.0-inch display), Optimus L7 (4.3-inch display) -- were first introduced at the 2012 Mobile World Con-gress (MWC) with the unveiling of LG’s new design philosophy and followed by the most recent Optimus L9 (4.7-inch display). L-Style incorporates timeless design with fine details that further differentiates LG’s mobile devices from the competition. This design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that draws one’s gaze to the unique form factor.
“This milestone demonstrates the importance of delivering smartphones with stylish design, comparative size of display and enhanced UX features,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “Whereas other manufacturers are putting all their eggs into a one-size-fits-all phone, our strategy is to develop mobile products for all types of customers according to their individual needs and lifestyles.”
The L-Series lineup of handsets also offered large displays and LG’s proprietary UX features such as QuickMemo and QTranslator. QuickMemo allows users to capture and share a note with others using just a fingertip while QTranslator instantly and accurately translates words as well as entire sentences into 64 foreign languages.
All the models in the L-Series -- Optimus L3, Optimus L5, Optimus L7 and Optimus L9 -- are available in over 50 markets worldwide.