<img src="/sites/androidcentral.com/files/styles/large/public/article_images/2014/04/Amazon-Fire-TV-Box-03.jpg?itok=Dve0GDfD" alt="Amazon being sued for trademark infringement by company behind FyreTV porn streamer"  class="image-large aligncenter" />

Amazon is in a slightly awkward situation with its new Fire TV streamer. The company is currently under fire from Wreal, the makers of FyreTV. We're sure you know where this is going. WREAL has filed a complaint in a Florida court alleging a total of five counts of unauthorized use and infringement upon held trademarks. If you're not familiar with the FyreTV, it's a streamer specializing in pornography, which was released in 2008.

Wreal notes in the filing that both products are very similar, providing instant access to a library of content. The only subtle difference is the categorization of content – one being focused on pornographic entertainment. According to an attorney representing the company, Wreal wishes to prevent the public from becoming somewhat confused about the two streaming devices. We're sure many of you would like to avoid the situation of accidentally purchasing the FyreTV.

If anything, we'd say Amazon has a larger issue with public perception and risking misconception that the retailer has got into the adult industry. Wreal is currently seeking damages for trademark infringement, false designation of origin and unfair competition. While we usually steer clear of court cases, this one certainly caught our attention.

via: Techcrunch

 
There are 55 comments

Lol someone at Amazon clearly didn't do their homework.

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jam4775 says:

Shit, Amazon isn't worried about their public perception, they've already been in the porn industry for a long time... look at all the stuff you can buy from them. LOL!!

mwara244 says:

Plus like the rest of the internet, I doubt anyone has paid for porn at amazon since the early 2000's

DWR_31 says:

The porn industry is first in every technology.

Bad Amazon!

Posted via SPARK enabled Sprint LG G2 that still spins fast after using 60GB in a billing cycle. {No Overages}

anthonycr says:

First rule of naming something is to Google the name and make sure nobody else has used the name.

I love the idea of Amazon's trademarking / legal division just being one person Googling names. "Nope. Looks like we are good." In actuality they probably figured they wouldn't get sued and/or knew about the existing product(s) and would just be able to outspend anyone willing to litigate.

Mike77 says:

Fyre will loose because there is no evidence that amazon hurt their business with a similar name.

Ha ha, so true. In fact, I bet their business gets loads of free advertising as a result (I had never heard of Fyre TV before).

ConTejas says:

I love my T&A more than the next guy, but what sort of reject would buy a "porn only" streaming box? Must be a few.

I don't know but they are clearly hoping it's lots!

myusername says:

According to their site, it's not a streaming box at all. It just streams porn to your existing device (Roku, Apple TV, Amazon Fire!).

hmmm says:

I don't know. Microsoft had to change the name of their online storage for pretty much the same reason.

seanjenkins says:

It was because they were using an established brand name that could be easily confused. I'm not sure the same applies here but I think Amazon will just throw some money at the problem and it will go away

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eahinrichsen says:

Yeah, it looks like the porn company is going to...

*sunglasses*

...get screwed.

YEEEEEEEEAAAAHHH!

mrmartin86 says:

You sir, made me smile.

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Robb Nunya says:

Nah... they're gonna....

*sunglasses*

Get paid up in here!

mwara244 says:

This will probably be the first time someone in the porn industry actually makes a profit in quite a few years

MERCDROID says:

Haha this is awesome.

minnow4 says:

+1

Posted via my Nexus 7 (2013) running CM11

MarkSeven says:

+1000

NoNexus says:

+1

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This made me think of Horatio Caine.

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With only one thing in common. They got the fire down below.

DCSholtis says:

Lmao

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MERCDROID says:

+1 lol

bigdaddytee says:

Stream all the...oh, myyy

Posted from the (4.2 updated) redheaded stepchild of the Nexii

eahinrichsen says:

I assume that this is going to be a "Pay us to shut up and stop associating your brand name with porn in the media" case.

Edit: Holy shit, firetv.com redirects to the Fyre TV porn site. Amazon didn't think this one through very well, did they?

Xader says:

THAT. IS. AWESOME.

Well played, FyreTV. Well played, indeed...

mwara244 says:

Is Fyretv a 24/7 live cam of Lindsay Lohan's firecrotch?

FunkyKoval says:

firetv.com -> fyretv.com classic! That's like microsoft.com redirecting to viagra.com
I'm thinking a good price for that domain name - 1 trillion dollars
/raises pinky to corner of mouth

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eahinrichsen says:

Fun story. My university had to change its team name from the Indians (when the NCAA finally told everyone that they couldn't be racist anymore), and they changed it to the Crimson Hawks. At the time, crimsonhawks.com was a weird superhero porn site (it's now hawkheroines.com, for reference), and my school paid them more than anyone was comfortable with for the domain.

FunkyKoval says:

Ouch that must have cost the team a little pride. But now crimsonhawks.com redirects to iup.udu so maybe they should have put the money towards an actual website :)

I reckon if you're going domain camping you may as well set up a porn site for a little cash flow and higher potential resale value. I frequently check on iwatch.com to see which way it's gonna go.

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Robb Nunya says:

I have to side with the Porn guys on this one. Does that mean I have to buy a smoking robe and grow a pornstache?

eahinrichsen says:

You also have to grow a mustache, show an uncomfortable amount of chest hair, and change your ringtone to some sweet slap bass.

mwara244 says:

And end every conversation with a sexual innuendo

tramsay09 says:

Fyre TV works with Google TV, Apple TV, Roku, Boxee Box and NOW Amazon Fire TV

MarkSeven says:

HAHA +200

zr2s10 says:

I think fyre will get more business now, from this free advertising and people accidently going to their site. I imagine Amazon will either buy them out, or come to an agreement. Although, since the name is not identical, Amazon may be able to bypass this one.
Side note: I bought a SKYY fire-arms 9mm a few years ago (total crap, would not recommend), and they were later sued by Skyy Vodka, because, well duh. So they changed their name to Sccy. I've kept mine, simply due to the fact it may be collectible when my grandchildren grow up (my son is only 2, lol) due to the low volume of the pistols marked SKYY. And since they are crap, most people will probably get rid of them, or send back for repair, at which point the slide will get changed out. I'm gonna get mine fixed locally, just so that it doesn't misfire multiple times per clip. Again, total crap. Get a Ruger LC9 instead, much better CCW.

figueroaw says:

This is great!
From decent programming
...to porn
......to firearm
...what's next? Alcohol

Shoot! He did mention alcohol too.

zr2s10 says:

All the best things in life, wrapped up in one post. You are welcome sir.

tdizzel says:

I had no interest in fire tv, but i think I'm gonna go check out fyre tv

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travaz says:

Maybe it could be solved by putting Fyre on Fire. :)

mwara244 says:

Buy one Fire device get A second Fyre device for free

kcsween74 says:

Shit, talk about out of the Fire pan and into the Fyre!

mwara244 says:

Talk about a sticky situation!

Goatzilla says:

Seems like it might be better anyways to change the name to Amazon Prime TV, or simply Amazon TV.

MarkSeven says:

Looks like someone at Amazon needs to get Fired... wait..

ChillFactorz says:

Amazon Fire Box Streamer. Dropping the TV part should be enough

eahinrichsen says:

Ironically, "Fire Box" sounds WAY more porny.

Wollombi says:

Brought to you by the fine, upstanding attorneys at Prenda Law.

/Sarcasm

grydlok says:

I heard of Frye, but their product was garbage. Satguys, did a article on it years ago when it was in beta. It was trash, and I thought these guys went out of business.

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jrb363 says:

Hahahahahahaha!!!!!! Wow, this is hilarious! XD

This is complete bullshit.

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theShiz says:

I'm sure they did look into it. When you apply for a trademark, the USPTO let's you know if they're any "possible" conflicts. You also can search the site for free. You have the right to go ahead and pursue it anyways though. Amazon surely had lawyers do this in even more depth. Amazon will "possibly" win. The porn site will win too either way because it'll bring more people to their service now who never heard of them.
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DarH says:

Stiff competition ;)

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