Moto X, Moto G and Moto 360

Motorola has just announced the company will be allowing consumers in the UK to purchase its latest products directly through the online portal. Checking out the latest products on the website will be accompanied by means to actually checkout and have said items delivered. To kick everything off, the Moto G is the first product to be available on the new web store for £149 ($242).

From this morning, consumers are able to purchase the Moto G as well as its accompanying selection of shells. Other Motorola products will be included in the near future, so remain tuned for when other devices are listed. It's a neat expansion for the company to provide a more integrated experience for consumers who would rather purchase smartphones and other Motorola products through the company.

Head to the Motorola website for more details.