In Short

Motorola looks to eliminate the flip phone with the new Moto E

Motorola in late 2013 set a new bar for a low-cost, high-end phone with the Moto X. Then it took things down a notch with the even lower-cost Moto G. And now, with the Moto E, Motorola's taking things down one more notch.

Priced at a mere £89 (it'll cost $129 in the U.S.), the Moto E sports a 4.3-inch display at qHD resolution, which is just about the bare minimum we would put up with these days, even at that "smaller" display size.

Internal hardware is in the form of a Snapdragon 200 SoC that features two Cortex A7 cores clocked at 1.2 GHz. There is also an Adreno 302 GPU clocked at 400 MHz that delivers stellar gaming performance. The Moto E has 1 GB RAM, 4 GB of internal memory along with a microSD card slot that can extend storage a further 32 GB. The device also features a 5 MP camera at the back, but does not have a front-facing shooter. The 1,980 mAh battery is touted to last an entire day on a single charge.

Moto E will be available in more than 80 countries worldwide. You can order one directly from