What you need to know
- Amazon adds a new "free" tab to Fire TV devices.
- The new tab will highlight free content from Amazon as well as third-party providers.
- U.S. users will begin to see it starting today.
Amazon is rolling out a new "free" tab for Fire TV devices. The new experience will help highlight free content on the platform, pulling out apps, and themed selections of tv shows and videos. The goal of this new tab is to help customers find new media to stream for free based on what they've consumed earlier. It'll also show off apps that offer free content, improving all-round discoverability on the platform.
The addition of this new tab will make the platform more attractive to users. Streaming services currently are in high demand, and each one has a chance to convert short-term customers into loyal users with smart, customer-friendly decisions.
Writing about the new tab, Amazon's Michael Polin says:
Alongside that, Amazon will also show off apps that have free content included. It'll be surfacing ad-supported streaming apps like IMDb TV, Tubi, Pluto TV, Crackle, The CW, and the News app as well as services like Twitch, Red Bull, PBS, and PBS Kids.
Amazon's "free" tab will roll out to U.S. Fire TV customers from today. Be sure to check out the best Fire TV Stick VPNs now as well!
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