We're still hot on the heels of Honor's very impressive Robot Phone, which comes with a robotic gimbal camera that folds out of the back of the phone. It's hard to imagine any company following up with something just as bold, but Ulefone definitely did its thing at IFA 2026 when it showed off the RugOne Xsnap 7 Pro.
At first glance, it looks like your typical ruggedized Android phone, complete with a very bulky, yet tough build. However, turn it around, and you'll see why this phone is so unique: it has a detachable action camera magnetically embedded into it.
Few things at IFA made me stop and gawk, and this was definitely one of them.
The actual camera module is no bigger than something like the DJI Osmo Nano camera, although its specs might seem a bit underwhelming by comparison. According to Ulefone, the camera can be used for up to 40 minutes per charge and supports 2.7K resolution at 30fps. With these specs, it may not be the most functional GoPro alternative, but it should get the job done in a pinch.
The Xsnap 7 Pro was also surrounded by several different accessories, all of which you could use as attachments for the action camera. This included two tripods, two clips (one attached to a hat), and an extension rod, highlighting the different ways you can use the action camera.
Ulefone says the Xsnap 7 Pro was built with several different types of consumers in mind, including content creators, vloggers, outdoor sports enthusiasts, explorers, and "tech trendsetters."
The camera can function underwater and provides a live preview on the phone up to 50 meters away. It has 64GB of built-in storage, features such as distortion correction and full-sensor recording, and can sync footage with a phone app.
Speaking of the phone, it actually has some pretty decent specs. It has a 6.67-inch FHD+ 120Hz AMOLED display and is powered by a MediaTek Dimensity 8400 with 12GB of RAM and 512GB of storage, which feels like plenty if you're planning to shoot a lot of video. In addition, the Xsnap 7 Pro also has a fixed 50MP primary camera and a secondary 64MP Night Vision camera (sorry to those looking for an ultrawide sensor).
Keeping the lights on is a massive 9,300mAh battery that can also help charge the action camera. That's good too, because given the camera's battery life, you'll definitely need to make use of all that capacity.
Of course, the phone is also very tough. It is certified for IP69K and IP68 water and dust resistance. Plus, it is MIL-STD-810H compliant, so it should be able to take a beating.
The RugOne Xsnap 7 Pro launches on Kickstarter on September 7, available at an early-bird price of €799. However, when it launches globally in October, it will retail for $999, which honestly doesn't sound too bad when you consider you're basically getting two products in one.
