Indian prime minister Narendra Modi launched his "Make in India" initiative last year, allowing foreign vendors to establish factories in the country. The program is designed to boost hardware manufacturing in India and reduce reliance on other emerging markets such as China.
Samsung has already committed to making devices locally, with the Tizen-based Samsung Z1 manufactured in India. Sony is now announcing its intentions to set up a facility in India to produce devices.
According to Sony India managing director Kenichiro Hibi:
Of course, thanks to Modi's strong initiatives, somehow we have to cope with the country's direction and strategy. We are in talks as to how we can support country's direction. At this point of time, we do not have any specific comment. We are seriously studying as how can we reply to PM's requirements.
Sony had a manufacturing plant in India, which was shut down in 2004. The vendor now imports products from China, Malaysia, Thailand and Japan. Hibi did not have a specific timeline as to when Sony would launch its manufacturing facility, although he did mention that it would "definitely" be within a two-year window.
India is the fourth largest market for Sony, with the Xperia and Bravia lines accounting for three-fourths of the revenue. Hibi has also mentioned that the manufacturer is looking to sustain its 20 percent growth in the country this financial year. To achieve that goal, the vendor launched the Xperia Z3+ last week for ₹55,900 ($875), and is rumored to be working on budget devices exclusive to India.
Source: ET Telecom