Sony has closed its online store in Europe. Should you wish to purchase a product from the company in the region, you'll need to choose one of Sony's partners. The main European website for Sony now acts as a gateway for consumers to read up more on its catalogue, while offloading sales to partnered stores.
@nkellerns Hi, customers in Europe are no longer be able to purchase products directly from Sony, but from our retail partners.— Sony CH & AT (@SonyCHAT) September 15, 2015
Sony's move to close its Europe store may come as a surprise to those who will suddenly have to shop through the likes of Currys, John Lewis, Jessops and more. Customers who used the sibling store in the US, which ceased operations last month, luckily received ample warning prior to closure.
Attempting to visit the EU store now redirects you to the main Sony homepage.