The new HTC One is now available to buy direct from the manufacturer's online store, with prices starting at $399.99.

As promised, HTC has opened up pre-orders of the new One A9 handset from its online store at Initially only the silver and grey versions of the phone are available, with 3GB of RAM and 32GB of storage, for $399.99 unlocked. The "deep garnet" (red) version will arrive in the U.S. in the near future.

There are two separate SKUs on offer at launch, one for AT&T, T-Mobile and Verizon, the other for Sprint:

HTC will offer two U.S. unlocked HTC One A9 variants through One will be compatible with Sprint's network, and the second will be compatible with AT&T and T-Mobile's networks and will be compatible with the Verizon network through a software update that will roll out shortly after launch. Once the update rolls out, the phone can be used on Verizon's network using LTE only (no CDMA necessary) with a previously activated SIM, and it will support full voice, data, SMS and MMS capabilities.

Like the M9 before it, the HTC One A9 comes with "Uh-oh" support, meaning you'll get a free replacement in the first 12 months if your phone suffers a cracked screen, water damage, or if you switch carriers. And buy your A9 direct from HTC and they'll throw in six months of free Google Play Music service too.

Anyone picking up an HTC One A9 at launch? Shout out in the comments!

Buy the HTC One A9 from for $399.99