There's no doubt that Amazon is trying to become a strong competitor in the Android tablet game, and a big part of that is the success of its own Appstore. There's always been an issue with properly quantifying the success of Amazon's products though, as the company is intentionally vague about sales and usage numbers. As part of a press release about A/B testing in its Appstore today, however, it announced quite a few interesting statistics.
Amazon has seen a 500 percent increase in app downloads from its store in the past year, which is a huge number. Additionally, apps making use of its GameCircle (centralized gaming platform) have more than doubled. Developers making use of in-app purchases doubled in the third quarter of 2012 as well, and 23 of the top 25 grossing apps are now using them.
Those are impressive numbers indeed, and we hope Amazon continues to give some information as to how well its Appstore and Kindle Fire platforms are performing in the future. (Like maybe some actual numbers of how many it's sold.) The company will surely continue to push its version of Android for the foreseeable future.
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