Prime Day is one of Amazon's biggest shopping days of the year. It's right up there with Black Friday and Cyber Monday, except it generally comes in July. This year, Amazon Prime Day will begin at 3PM EST on July 16th, 2018 and will run through July 17th. It's been happening since 2015, and each year it seems to get bigger and bigger. Last year, Amazon offered 30 hours of deals, some last only a few seconds and others last for a few hours. This year, the event spans 36 hours and includes over one million deals.

It's not a day to be indecisive or actively trying to research a product. You're going to want to make sure you are prepared and be willing to spend some money in order to get some great deals.

When is Prime Day?

Amazon Prime Day will begin at 3PM EST on July 16th, 2018 and will last for 36 hours. Expect special countdown deals to be around in the days before the event kicks off as well.

When does Prime Day start?

Amazon Prime Day 2018 will kick off on Monday, July 16 at 3pm ET. It will span 36 hours, with an official ending time of 3am on July 18.

What is Prime Day?

Prime Day is Amazon's yearly deals event. Amazon says they want it to be the "world's best day to shop." It isn't, but it's close. Expect thousands of deals to drop over the 24-hour period, mostly in the form of fast-hitting quick-to-sell-out lightning deals.

The event is gone as quickly as it comes, but if you're on your A-game that day, you can save a bunch of cash on purchases you'd likely be making anyway.

Who is Prime Day for?

Only people who are Amazon Prime members will be able to participate in Prime Day. You don't have to be a long-standing member. Even if you just use the 30-day Prime Day free trial for the event you can shop the sales.

You should also be able to participate if you're part of Amazon Household, Family, or using the student-discounted Prime membership.

What's new with Prime Day 2018?

Since the first Amazon Prime Day, we've seen things become more smooth. In 2015, most of the deals sold out insanely quick as the demand was much higher than the supplies. Manufacturers and companies are stocking more products for the day, and generally have an ample supply on-hand to meet the needs of those wanting to buy.

We're also expecting to see more deals that are exclusive to Voice Shopping via an Alexa-enabled device. Amazon opened up Prime Day deals to voice shoppers 3 hours earlier than anyone else in 2017, and it wouldn't be surprising if it was a larger gap this year.

With the cost of Prime having recently increased, it wouldn't be surprising to see Amazon offer a way for you to order another year of Prime for less through its hardware.

What can I do to prepare for Prime Day?

There are lots of little things you can be doing now to prepare yourself for Prime Day. Some may be obvious and others you may not have considered. Let's review some Prime Day tips to ensure that you're ready for maximum savings on the big day.

Begin with your Amazon account. Check to ensure that your Prime membership is in good standing and won't be up for renewal before mid-July. You'll also want to make sure that your billing address is correct and that your credit cards aren't expired. It may seem silly now, but those extra few seconds you save during checkout could be the difference between scoring a sick deal and missing out on it.

Keep an eye on Thrifter's Twitter account to find out exactly when the event will be taking place so that you can begin your 30-day free trial at the right time, and it won't expire before you get to use it.

You're going to want to get yourself an Alexa-enabled device. The Echo Dot is only $50, often on sale for $40. This may enable you to get deals exclusive to voice shoppers, deals even other Prime members won't be able to get first like it has in years past.

The Amazon Prime Rewards credit card is for the hardcore people. You need an eligible Prime membership to get the most benefits out of this card. Signing up for it gets you a $70 Amazon gift card you can spend on Prime Day. Plus, you can get 5% back on Amazon from whatever you spend. If you plan to go all-out on Prime Day, this is a no-brainer.

Is everything that's discounted worth buying?

Without knowing the deals ahead of time, it's hard to say which exact models and items will be worth buying or not. Generally, gaming consoles, Alexa devices, TVs, and other miscellaneous items are available at some pretty great prices. Some items, like laptops are not as smart of a purchase on Prime Day.

Last year we saw some great deals surface on things like the Echo Dot, Instant Pot, DNA testing kits, and more. In 2018, we anticipate that Amazon will up the anty a bit and offer even more knockout deals.

Just remember, not every deal is actually a deal so be sure to keep it locked to Thrifter for all the best deals you should *actually buy** on Prime Day.

What are the best Amazon Prime Day deals?

Well, without having all the deals in front of us right now, it's a bit hard to say what will be on sale on Prime Day. The team at Thrifter will be covering every deal that pops up, from the first one right down to the very last. In year's past, Amazon has leaked some information about deals you can expect to see, so as those become available, we will be sure to let you know!

Some deals are already available for your shopping pleasure, so be sure to check them out.

What about other retailers?

Other retailers are very likely to match Amazon's effort on the Prime Day sales. You may not see all the same items, or exactly the same prices, but we expect to see Best Buy and Walmart make an aggressive attempt to draw some business to themselves.

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