LG launched its L series of smarthones aimed at emerging markets in August 2014, and has now introduced a new model in the series, called LG Bello II. LG's affordable range of handset are targeted at the entry-level segment in these markets, offering software-based features commonly found in its higher-end phones such as Knock Code, Gesture Shot and Selfie Flash.
The phone comes with a 5-inch FWVGA (854 x 480) display, 1.3GHz quad-core CPU (possibly the same MediaTek MT6582 as its predecessor), 1GB RAM, 8GB internal memory, microSD card slot, 8MP camera at the back, 5MP front shooter, 3G connectivity, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and a 2,540mAh battery. On the software side of things, the handset is running LG UX 4.0 atop Android 5.1.1 Lollipop. LG has mentioned that single and dual-SIM variants, as well as White, Titan and Gold color combinations will be on offer.
The Bello II will be available in India as well as select markets in Latin America this month, followed by a wider rollout in Europe, Russia and other countries in the region over the course of the third quarter. The phone will be marketed as the LG Max in India, Mexico, Russia and other Commonwealth countries, and as the LG Prime II in Brazil and Chile. Pricing information will be revealed closer to launch.
LG BELLO II BRINGS 5MP SELFIE CAMERA AND LARGE 5-INCH DISPLAY TO 3G MARKETS
Newest Smartphone Offers Both Attractive Features and Price with Extra Large Display, Extended Battery Life and 5MP Selfie Camera
SEOUL, July 20, 2015 ― LG Electronics (LG) will roll out its newest mid-range 3G smartphone, a competitively-priced alternative for today's discerning smartphone buyers in 3G markets. The LG Bello II 1 is the successor to last year's popular L Bello and features a large display, a more powerful selfie camera and key camera features carried over from the company's premium models. The LG Bello II will arrive in key markets in Latin America and India this month, to be followed by rollouts in Europe and CIS throughout the third quarter.
In addition to the large 5.0-inch display, a 5MP front-facing camera and a best-in-class 2,540mAh replaceable battery that provides ample power for all of its advanced features. LG also made it easy to snap great selfies with proprietary features like Gesture Shot and Selfie Flash, carried over from its G Series. Gesture Shot enables users to take selfies without pressing any buttons ― perfect for selfie sticks ― by simply opening and closing a hand in front of the camera. And Selfie Flash turns the phone's display into a soft flash for portraits that are more subtle and refined.
All of these features are packaged in a sleek design that makes use of premium materials for added style and durability. A Spin Hairline pattern accents the metallic edge and a multi-layered, grooved circular pattern creates a unique visual effect on the rear cover, while also improving grip and texture.
"The LG Bello II brings unprecedented value to 3G markets, which still account for a significant 40 percent of smartphone markets," said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. "With its 5MP selfie camera, large display and familiar features, the LG Bello II is a great balance of form, function and price, which is why we expect to be even more successful than its predecessor."
Details of price and availability will be announced locally at the time of launch.