As result of a new partnership between ASUS and AdBlock Plus, the phone manufacturer will soon begin blocking ads by default in its Android browser. Mobile ads have been the topic of conversation for quite some time, with some pretty awful ads being served, and people quickly growing annoyed. Along with its iOS 9 release, Apple gave customers the option to install content blockers if they opted to, but ASUS is taking that a step further.
In its default browser that is loaded on all of its Android phones and tablets, ASUS will be blocking ads by default by using AdBlock Plus technology that will be built into the browser. AdBlock Plus co-founder and CEO Till Faida told Motherboard:
"We're extremely happy to team up with Asus, the first major hardware manufacturer to integrate ad blocking into their mobile devices. This is another call for innovation in the ad industry—a call getting louder by the day."
The report claims that there are currently around 15 million users of the ASUS browser, which is a relatively small number. At this time it is not clear as to exactly when this change will take place.