There's not much we can add to this 35-minute documentary about how lives get ended and ruined because people won't put their phone down in the car. Phil touched on it a little this past Sunday, but we think it's something we need to talk a bit more about. Acclaimed director and producer Werner Herzog expands on the events in the lives four folks who know the horrors that texting and driving can cause first hand.

You need to watch it, either to remind you again why you don't fiddle with your phone while behind the wheel, or to convince yourself that if you don't stop, you are going to kill someone. It's a selfish act that hurts other people and we're glad to see it presented this way, and hope watching it makes everyone as uncomfortable as it does us. This has to end, folks. Mr. Herzog puts it quite succinctly

When you get a message while driving, it’s hard not to pick up your phone. With this film, we want to help make people more aware of the potential consequences of that action.

Giving a voice to these folks is a great way for AT&T, Verizon, Sprint and T-Mobile to drive the point home. Don't wait until it's too late and you're wishing you could go back. 

More: It Can Wait