Verizon is backtracking on its plan to begin throttling data hogs on grandfathered unlimited plans on its 4G LTE network today. Originally, the carrier announced that starting on October 1, unlimited customers who use excessive data on a strained cell site may see their data speeds temporarily reduced, but after public backlash the carrier is now reversing its policy so that there will be no throttling.
In a statement, Verizon said:
Verizon is committed to providing its customers with an unparalleled mobile network experience. At a time of ever-increasing mobile broadband data usage, we not only take pride in the way we manage our network resources, but also take seriously our responsibility to deliver exceptional mobile service to every customer. We've greatly valued the ongoing dialogue over the past several months concerning network optimization and we've decided not to move forward with the planned implementation of network optimization for 4G LTE customers on unlimited plans. Exceptional network service will always be our priority and we remain committed to working closely with industry stakeholders to manage broadband issues so that American consumers get the world-class mobile service they expect and value.
Verizon has not offered unlimited data plans for some time now after it had switched from the all-you-can-eat data model to one based on tiers with the More Everything plans. Still, those with unlimited plans who didn't make changes to their accounts were allowed to keep the unlimited data offerings, and today's news should allow these grandfathered customers to keep calm and carry on and stream to their heart's desire.
Are you one of those grandfathered customers who are relieved by today's announcement?