Verizon Digital Media Services is partnering with India's leading carrier Airtel to expand its content delivery network across the country. The deal sees the launch of four points of presence in four cities: Mumbai, Chennai, Bangalore, and New Delhi.
The move enables fast access to Verizon's digital content platform to those located in the country. From Verizon Digital Media Services CTO Rob Peters:
We are expanding our content delivery network in strategic markets that our customers care about, and we have found a long-term partner in Airtel Business. The launch of these strategic PoPs marks the beginning of a strong partnership between Verizon and Airtel Business and further cements our commitment to providing consumers in India, one of the fastest-growing markets for digital media consumption, with exceptional services and quality.
CEO of Airtel's voice and data business Ajay Chitkara said that the deal will lead to a "superior user experience" for local customers consuming digital content:
India is fast emerging as a large regional IP Hub and we are excited to enable Verizon Digital Media Services to provide best-in-class digital services in India. This collaboration ensures superior user experiences and seamlessly handles traffic spikes as connected devices, subscribers and content size continue to grow. We are delighted by the positive results seen in a very short time and we are confident that in the long term, Indian mobile Internet users are going to immensely benefit from this partnership.
Verizon has mentioned that the PoP installations have already yielded results, with time taken to serve content decreasing significantly:
Using third-party Cedexis measurement tools, Verizon Digital Media Services has observed significant network improvements when comparing its network performance in India before and after the PoP installations. The amount of time required on Verizon Digital Media Services' servers to receive users' requests, respond and deliver results has significantly decreased.