Things haven't been smooth for OnePlus when it comes to product launches. The company botched the launch of the original flagship killer last year, but the OnePlus 2 was meant to be different. Unfortunately, this year's launch was also met with delays and issues, causing the company to release a public apology to consumers.

OnePlus co-founder Carl Pei took to the official company forum to post the apology:

"We messed up the launch of the OnePlus 2.

Well, we messed up the launch of the OnePlus One as well. Although inventory levels ramped up eventually, months after the announcement, it was still extremely difficult to buy the device. We comforted ourselves to the fact that we were young, and that we'd learn and show the world we could do better next time around.

With the OnePlus 2, we made rosy plans. We were more confident, and prepared a lot more inventory. We told our users it would be 30-50x easier to get invites, and they needn't worry. Yet, we only began shipping in meaningful quantities this week, nearly a month after our initial targeted shipping date. You can talk all you want, but in the end, flawless execution speaks much louder than unfulfilled promises.

I'd like to apologize on behalf of OnePlus for the delay."

While OnePlus states more inventory was planned before shipping was to commence (compared to the OnePlus One launch), something went wrong and now those eagerly awaiting for the new smartphone will need to endure a further wait. The company plans to open up sales of the OnePlus 2 for an hour sometime soon.

Sure, OnePlus should have learnt a valuable lesson with their previous launch, but unfortunately these things happen. Head to the official OnePlus forum for the full apology from Pei.

Source: OnePlus