Toy Story 5 has a point. Buy your kids this $90-off color Kindle e-reader instead of a brainrot tablet

A child reading a cominc on a Kindle Colorsoft Kids edition e-reader
(Image credit: Amazon)

If you've seen Toy Story 5 (or just the trailer), you know the basic synopsis. All the toys have been binned in favor of a nasty brainrot tablet, and it's all up to the toys to fix the parents' mistake. This Prime Day, I'd love to encourage all the parents out there to opt for a Kindle Colorsoft Kids edition e-reader instead of a tablet, and you'll save nearly $100 in the process.

Tablets certainly have their place, and there's nothing wrong with owning one, but it's pretty clear that too many kids spend way too much time vegging out on their devices. Lots of people have made the switch to less stimulating, less addictive devices, or have started scheduling time to unplug from their devices for the good of everyone in the room, and grabbing an e-reader instead of a tablet will help your kids do the same.

This one even includes 12 months of Amazon Kids+, Amazon's excellent books subscription service that includes thousands of curated, age-appropriate books for kids 3-12 years old. Once that year is up, it's just $5.99 per month to continue the service, which is cheaper than buying even one book a month!


Amazon Kindle Colorsoft Kids edition
Save 33% ($90)
Amazon Kindle Colorsoft Kids edition: was $269.99 now $179.99 at Amazon

The Kindle Colorsoft Kids edition is the perfect e-reader for kids of all ages. There are no games, no apps, and no videos to melt your kids' brains. Just a beautiful color E Ink display and the world's biggest library of digital books, comics, manga, and more at their fingertips.

✅Recommended if: You're looking to get your kids into reading, making it more convenient to find great books, or want a good alternative to overstimulating tablets.

❌Skip this deal if: You've got an older kid. Buy this $85 Kindle, instead.

A Colorsoft Kindle is a particularly excellent choice for kids because it allows them to read more than just novels and text-heavy books, as an adult might read. You can grab books from Amazon's immense library, or stick with the Amazon Kids+ service I mentioned above, and that covers everything from comics to more picture-heavy books (that still include plenty of text to read).

Since this is a kids' edition Kindle, it's built to withstand the careless nature kids have with devices. It's waterproof, so they can take it in the bath or on the beach, and the warm backlight is totally flicker-free, so you don't have to worry about nasty tablet displays that use PWM dimming and are probably ruining your kids' eyes.

Plus, Amazon has a whole parental controls dashboard, so you can be sure your kids aren't straying off into uncharted waters and reading books they shouldn't be. Grab this deal, and feel good about a wholesome parenting win!

Nicholas Sutrich
Senior Content Producer — Smartphones & VR
Nick started with DOS and NES and uses those fond memories of floppy disks and cartridges to fuel his opinions on modern tech. Whether it's VR, smart home gadgets, or something else that beeps and boops, he's been writing about it since 2011. Reach him on Twitter or Instagram @Gwanatu

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