Motorola is now taking orders of the Moto X Play from customers in the UK through its Moto Maker service, with prices starting at £279 for a custom 16GB version. The Moto X Play was announced during Motorola's July event, and will be the little brother to the Moto X Style, but won't make its way to the US. Featuring a 5.5-inch 1080P display, you can pick between 16GB and 32GB of internal storage to go along with the 2GB of RAM and 1.7GHz octa-core processor.
Using Motorola's Moto Maker service, you can pick between a black or white front for the phone, and then select from a variety of other colors for both the rear and accent colors. The 16GB model is listed at £279, which includes VAT and shipping, while the 32GB will set you back £319. Delivery estimates from Motorola are currently showing August 26.