What you need to know
- Spotify has now rolled out its service to several new European markets, including Russia.
- The company also announced nearly 100 curated playlists for the Russian market, the 17th biggest for streaming music globally.
- Some features like podcasts didn't make the leap, with Spotify saying the market was "nascent."
Spotify today announced that it would be expanding to 13 new European markets. These include Albania, Belarus, Bosnia and Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Russia, Serbia, Slovenia, and Ukraine.
Spotify has paid particular attention to the Russian market, curating what it says is almost 100 playlists across popular genres. The country is the 17th largest streaming market in the world, previously served by Apple Music, Boom, Yandex Music, and YouTube Music most prominently according to a 2019 Statista survey. The addition of Spotify to the market is certain to shake up the existing dynamics as the company stands to swoop up 250 million customers from all these markets.
Gustav Gyllenhammar, Spotify VP, Markets and Subscriber Growth said:
It is of note that while Spotify has been pushing podcasts rather hard, it won't be launching them in Russia due to a "nascent" market, Reuters reports.
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