Usually, when a new smartphone model is about to come out, our advice is simple: wait. Either you end up liking the new one or get a sweet discount on the old one. Thanks to the AI boom, that isn't a cardinal rule anymore. Older models aren't seeing the drastic price decreases we're used to, and new models are more likely to launch with higher prices than ever before. So, if you're in the market for a new Pixel phone, should you wait or buy now?
Google is set to launch the Pixel 11 this week, but there's a case for buying your next Pixel phone right now. We've seen recent discounts on every mainline Pixel 10 phone, and there's one attractive Pixel model with a price that could make you forget about the Pixel 11 series entirely. That said, if you don't want to miss out on your chance to score the latest and greatest Pixel, the Pixel 11 might be worth the wait. As you can see, there's a lot to consider, so let's break down the cases for buying a Pixel now or waiting for the Pixel 11.
The case for buying a Google Pixel 10 now
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If you like the Pixel 10 series as-is and want to avoid a potential price hike, there's certainly a reason to buy one of Google's phones now. Since the Pixel 11 series is expected to shed the 128GB model and make the 256GB configuration the default, some phones will cost more. According to pricing leaks, the Pixel 11 will start at $899, the Pixel 11 Pro will cost $1,099, and the Pixel 11 Pro XL will cost $1,299. That's quite the jump — $100 more for every non-foldable phone.
This puts the Pixel 11 Pro XL in the same tier as the Samsung Galaxy S26 Ultra, which costs $1,299 as well. Of course, we'll have to see what the Pixel 11 Pro XL holds, but that might give prospective buyers pause. Samsung flagships typically offer better performance with fast Snapdragon chips that trounce Google's Tensor chips in benchmarks. If you have $1,299 to spend, the Samsung Galaxy S26 Ultra is often the default pick, and Google will have to prove the Pixel 11 Pro XL belongs in that conversation.
Those that aren't eager to spend $100 more for the Pixel 11 series might be better off buying a Pixel 10 phone now. The Pixel 10 Pro and Pixel 10 Pro XL are both slightly discounted on Amazon currently, but the deal looks better when you consider the impending possibility of a Pixel 11 price hike. The Pixel 10 isn't seeing major discounts at the moment. I see the case for buying a Pixel 10 now, but it would sting knowing we just saw major Pixel 10 deals during Prime Day.
The Pixel 10 series' price history makes me less inclined to buy the three mainline models now. The budget Pixel 10a is a different story, though. It's discounted to just $424 at the Google Store right now. This is the best bang-for-your-buck Android phone on the market, and it's a breath of fresh air at a time when flagship prices keep rising. If you think the Pixel 10a's budget hardware would meet your needs, I think it's worth buying now instead of waiting for the Pixel 11.
The case for waiting for the Google Pixel 11
We're always looking toward the next best thing, and the Pixel 11 appears to be just that. Leaks and rumors paint an early picture of what the Google Pixel 11 might look like, and how it would improve on the Pixel 10 series. It's a good bet that the Pixel 11 will be powered by the Tensor G6 chipset, which could be built on a 2nm process to improve processing power and efficiency. The design looks similar to the Pixel 10, according to renders, but we're on the lookout for potential display, battery, and camera upgrades.
The question you should ask yourself is: what does the Pixel 11 series have to upgrade to make it worth the rumored $100 price hike? If your wishlist includes super-fast charging or Snapdragon-like performance, you might be underwhelmed. In that case, you may be better off buying a Pixel 10 or Galaxy S26 series phone instead. But if you have more modest aspirations, like better optimizations and slightly improved hardware, the Pixel 11 could be worth the wait.
One neat Pixel 11 rumor is that the phone could sport a glow light on the back, possibly called Pixel Glow or Pixel HiLight. It'd be a novelty similar to that of Nothing's Glyph Interface. For those tired of iPhones, Pixels, and Galaxys all looking mostly the same, a quirk like this could make the Pixel 11 worth waiting for.
Specs and rumors aside, you should wait for the Pixel 11 if you want to take advantage of carrier promotions, trade-in deals, or pre-order deals. There are pros and cons to carrier promos and trade-ins — you enter a restrictive carrier contract and/or give up your old device in exchange for massive savings on a new one. Not everyone should enter into a carrier contract to get the Pixel 11.
However, if you're willing to make that decision, you will likely get the Pixel 11 for cheaper than a Pixel 10 currently costs at full price.
How I'd spend my money
If I were in the market for a new phone, I'd take a long look at whether the Google Pixel 10a could meet my needs. I tested that phone for weeks this year, and it offers long battery life, decent performance, and solid hardware for a fraction of the price of new flagships. You can get one brand-new from Google for about a third of what the flagship Pixel 11 Pro XL will likely cost. To me, it's a no-brainer if you can live with the device's few compromises.
If you're more interested in the mainline Pixel 10 or Pixel 11 models, waiting is probably your best strategy. The Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL all saw major and enticing discounts over the summer, but the current deals are uninspiring by comparison. Instead of taking a small discount and getting a last-gen device, it's worth waiting for the Pixel 11.
There is a chance the Pixel 10 goes on sale again, especially as we approach Black Friday season. Or, you could be impressed by what Google has to offer and snag a Pixel 11 when it's available.
Made by Google 2026 is almost here — this is where the Pixel 11 will be officially revealed. Stay tuned for our coverage leading up to, throughout, and following the event, which begins Wednesday, Aug. 12 at 3 p.m. PT / 6 p.m. EDT.
The current contender
The Google Pixel 10 is soon to be replaced by the Pixel 11, but it'll remain an Android fixture for years to come. It is covered by Android OS upgrades for six more years, and still has decent hardware. However, some will prefer to wait and see what the Pixel 11 holds.
