Google's YouTube division is entering the already crowded music subscription business with a service called YouTube Music Key that offers new ways to listen to music and to watch music videos posted on YouTube for the introductory price of $7.99 a month.
Google says that YouTube Music Key will give users a way "to listen to music without ads, to keep playing music videos even if you lock the screen or start using another app, and to play music even if you're not connected to the Internet." The subscription also includes access to Google Play Music with over 30 million songs. Future updates to the Google Play Music app will allow user to "watch many YouTube official music videos right from the app."
YouTube Music Key is being launched as a limited invite-only beta at first, and those who get selected will access it for free for six months. The final public launch is scheduled for sometime in 2015. Google says the final, non-promotional price will be $9.99 a month. Do you think Google is making a good move in launching this kind of a service for YouTube?