OnePlus has announced that it will start offering the OnePlus One without invites from now on, with the successor to the handset — OnePlus 2 — slated to launch sometime in the third quarter.
Closing in on its first year anniversary, OnePlus mentioned that it sold over 1 million OnePlus One devices worldwide, and that it is now at a stage where it can handle open sales for the handset:
In our first big celebration of the One's successful year, we are opening up sales globally for everyone, every day of the week. We have always wanted to put great products into the hands of more people. And, we now feel confident that we have matured enough to handle the increased complexity that comes along with opening up sales completely.
The vendor also revealed additional details about the OnePlus 2, stating that the device will follow an invite system initially:
With the experiences we've gained with the One, we will be far more prepared to make the same transition with the OnePlus 2. Yes, the 2 will initially launch with invites. We're committed to maintaining razor-thin margins in order to give as much value as possible back to our users, and this drastically increases our risk. The OnePlus 2 will bring the challenges that come along with a brand new product, and initially, our invite system will help us to manage that risk. It also helps us to be sure that every OnePlus 2 user gets the amazing experience that they deserve.
To commemorate the anniversary, OnePlus is offering a discount of 75 percent on all flip covers and screen protectors on its website. Additionally, the Bamboo StyleSwap cover will be available without an invite. The deal — which lasts just one day — is valid in the following regions: USA/Canada, the European Union, Hong Kong, and Taiwan.
Source: OnePlus blog