The Internet has been in a tizzy since we heard that Amazon would not be allowing the removal of the "special offers" package from the new Kindle Fire and Kindle Fire HD units. If you weren't aware how all this works, previous Kindle readers were available at a little bit lower price, but included ads to help support them. For a small fee, you could have these removed.
We first heard that Amazon would be including this on all the new Kindle Fire devices, and apparently that they would not be offering an ad-free experience. Ars Technica has received word from Amazon that they will be allowing users to go ad-free for a one-time payment of $15.00 This hasn't yet been updated on the Amazon special offers website, but we're inclined to believe the fine folks at Ars Technica.
Short version -- if you were worried about having non-removable ads on your new Kindle Fire or Kindle Fire HD, there's nothing to fear. They can be removed if you pay Amazon a $15 fee.
Source: Ars Technica