gold HTC One

After the 'real gold' HTC One, this one's more of a 'champagne' version

Following the (very) limited arrival of the HTC One in 18-carat gold, HTC has announced a new "golden" version of the HTC One to go alongside the silver, black, red and blue versions. As a mainstream color option, this version isn't plated with the precious metal — rather the aluminum chassis has been treated with a "champagne" color, similar to the "gold" iPhone 5s. Besides the eye-catching exterior, it's basically the same handset we've been using since the spring, with a Snapdragon 600 CPU, 1080p display and Android 4.3 plus HTC Sense 5.5.

The gold HTC One will be released across Europe "with a number of partners," HTC says, adding that details of local availability will be revealed later today.

So is anyone tempted by this new color option for the HTC One? Shout out in the comments!

Press Release

HTC ONE® RECEIVES GOLDEN MAKEOVER FOR CHRISTMAS

The world’s best smartphone, now in Gold arrives in Europe

London, November 25th, 2013 — HTC, a global leader in mobile innovation and design, today unveiled its award-winning HTC One flagship model in a sophisticated new colour. Available across Europe and building on the existing colour portfolio of Silver, Black, Blue and Red, the new HTC One in Gold packs the power and acclaimed features of this premium model into a brushed body with black accents that oozes luxury and style.

Philip Blair, President of EMEA commented, “Building on the all metal design of the HTC One, and the recent success of the HTC 18 carat gold MOBO phone, we are excited to have developed our own gold device, offering yet more choice to consumers”.

The HTC One has won international recognition for its stunning design. With its striking brushed finish and metal unibody design, the latest shade makes gold the glamorous colour of the festive season and a must-have for starting 2014 in style.

This latest addition to the family comes with all of the features of the HTC One, including HTC Zoe, HTC BlinkFeed and HTC BoomSound. The device will be available across Europe with a number of partners.