Vodafone gets into the Android development game

U.K. carrier Vodafone today announced the launch of its Vodafone 360 Shop for Android, which is geared toward helping developers design standard widgets, widgets for Opera Mini and direct-to-carrier billing options. It's yet another option outside the Android Market, which has seen explosive growth but continues to experience growing pains, including slowdowns, and, over the past week or so, disappearing apps and mis-reported download numbers. Check out Vodafone's release after the break. [Vodafone]


Developers able to create and distribute apps tailored to Android handsets

Tuesday 15th June, 2010.  Vodafone today announced that it is to extend the

reach of the Vodafone 360 services with the launch of a 360 Shop for Android.

The announcement highlights Vodafone’s commitment to bringing the 360 Shop

to popular, market-leading handsets and, in so doing, offering developers a

highly attractive native or cross-platform proposition.

The 360 Shop on Android has been designed specifically to ensure that

customers can easily search for and browse the applications most suited to

their needs and interests.  This is achieved through a sophisticated

personalised recommendations tool and dynamically changing promotional areas

such as best rated, top downloads, categories and filtered lists. Feature

content promotions will be run by local market editorial experts to further

showcase locally relevant apps. All paid-for content is charged to the

customer through operator billing, with funds regularly transferred into the

developer’s bank account, making it simple for developers to keep track of


Through the 360 Shop on Android, Vodafone is giving apps developers the

ability to publish either JIL or native Android apps in the 360 Shop.

Developers can also take advantage of existing Vodafone features such as

clear pricing, a transparent review process and in-depth reporting.

“Developers want to know that their app will be seen by consumers, and the

360 Shop on Android has been designed to maximise opportunities for content

promotion,” said Lee Epting, Director of Content Services at Vodafone

Group. “Initial data is showing that up to a third of the catalogue gets

exposed in a single day. This is a market-leading approach which will allow

both customers and developers to get great value out of the 360 Shop.”

Tailored for the Android operating system and directly accessible from the

handset home screen, the 360 Shop on Android will launch this summer on the

HTC Wildfire and Sony Ericsson Xperia X10 Mini Pro. The 360 Shop is a single

destination for all digital content, integrating music, video, ringtones and

apps, ensuring it will continue to serve the millions of existing Vodafone

live! customers. Furthermore, the handsets will come with 360 Music services

embedded and Vodafone People soon available as a download.

To date, over 8,500 apps have been published to the 360 Shop. Eight European

markets range over 100 different handsets capable of accessing the Vodafone

360 services. With further handsets due to launch throughout the year with

the 360 Shop pre-loaded, Vodafone 360 will continue to provide the developer

community with greater access to more customers.

Phil Nickinson