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YouTube

YouTube considers new ad-targeting system to increase profit
Better Targeting

YouTube considers new ad-targeting system to increase profit

Dan Thorp-Lancaster 67

According to a new report today, Google is looking at implementing a new ad targeting-system for YouTube. The new system would seek to make YouTube more profitable after years of struggling to generate significant revenues. Citing unnamed sources, The Wall Street Journal says that YouTube managed to pull in $4 billion in revenue last year. While this is up from $3 billion the year...