Amazon Prime Day returns next month — everything you need to know about the Big Deal Days sale

Person picking up Amazon package
(Image credit: Amazon)

The next Prime Day — er, I mean Prime Big Deal Days — is just two weeks away, and it's looking like the sale event will showcase some of the best tech deals this side of Black Friday. 

As you may have heard already, the Prime Big Deal Days shopping event will kick off on October 10th and run through October 11th. But what time does it start? Do I need to be a member? What deals can I expect to find? We don't have all of the information just yet, but this guide will answer all of your most burning questions about Prime Big Deal Days. We'll even give you a glimpse at some of the early deals available right now. 

We'll keep adding information to this guide as we learn more about the sale, so check back later to see what's new. 

Today's best Amazon deals


What is Amazon Prime Big Deal Days?

Although Amazon has been a bit vague with the details, we can say that Prime Big Deal Days is the retailer's way of bringing the Prime Day experience to October 2023. 

Last year, Amazon launched the Prime Early Access sale around the same time, and if that event was any indication of what's to come, you can expect a massive sale with historic discounts across the entire site. As with Prime Day, you'll probably need to be a member in order to enjoy the best deals. 

When is Prime Big Deal Days?

On September 18th, Amazon officially announced that Prime Big Deal Days will kick off on Tuesday, October 10th, at 3am EST and will run through October 11th. In addition to exclusive, members-only discounts, the sale is set to feature a ton of Invite-Only deals, Flash Deals, and more. 

Do I need an Amazon Prime membership for Big Deal Days?

Yes. Just like Prime Day and other big ticket sale events, it appears that most deals during Prime Big Deal Days will only be available to active Prime members, with a few possible exceptions. When you sign up for Prime, you'll get instant access to all of Amazon's exclusive shopping events, plus perks like free delivery, video and music streaming, "Try Before You Buy" offers, and more. 

New members get 30 days free, then the subscription is $14.99 per month. You can also cancel at any time, which means you could potentially sign up today, enjoy all of the perks of a membership (including Big Deal Days, probably), and cancel at the end of the event without paying a dime. 

Which countries are taking part in Prime Big Deal Days?

According to Amazon, Prime Big Deal Days will take place in the following countries: the United States, the United Kingdom, Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, and Sweden. 

How do I find the best Amazon Prime Day deals?

Well, by being on this page, you're off to a great start. As we approach the sale event, we'll be showcasing all of the best discounts on tech through a variety of deal posts, product roundups, and live blogs. If you want to keep up with all the latest news, bookmark this page and check back later: we'll be updating this FAQ with all of the latest information as soon as Amazon releases it. 

If you're itching for a great deal right now, you can also check out the Android Central Deals Feed to see what's new. 

Patrick Farmer
eCommerce Editor

After almost a decade of working in the e-commerce space, Patrick Farmer (he/him) began his career at Android Central as a Deals and Commerce Writer before moving into a new role as AC's eCommerce Editor in 2023. When he's not hunting down the best deals and offering shopping advice for our readers, you'll often find him listening to music, camping out at a brewery, or treating his cat like a human child.