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'Next Xperia' announcement countdown clock already down to three days

Sony Mobie's countdown clock for its new Xperia smartphone has counted down more than eight days in the past 24 hours. The clock, launched yesterday on the manufacturer's Facebook page, allows customers to speed up the announcement for Sony's next big thing (we're expecting the LT29i "Hayabusa") by clicking a "fast forward" button, signing up to win the device, and sharing the page with friends. Each click apparently takes 20 seconds off the countdown.

Right now the clock stands at just over three days, though if the past day's developments are any indication, we'll be hearing about Sony's new device much, much sooner.

More: Sony Fast Forward

Alex Dobie
Alex Dobie

Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.

8 Comments
  • I must say, as sad as I see this marketing ploy to gain attention on Facebook, my hat is off to Sony for figuring out a new way to generate consumer marketing for a new product launch. -Suntan
  • Alex always seems to get the thankless job of having to report SonyEricsson/Sony Android news to a US market Sony consistently ignores or bungles.
  • Exactly, the only thing this will get me closer to is learning about a phone I'll likely never be able to get.
  • Exactly, the only thing this will get me closer to is learning about a phone I'll likely never be able to get.
  • Hope the translucent bar from the Xperia S is included on this phone.
  • 2 days 1 hour now, probably get to 0 before the day is out here in the UK, just hope Sony are getting their act together and thinking about releasing the phone in a timely manner after announcement for both UK and US markets, they NEED to get it out quick!
  • Maybe my head is in the clouds but isn't it possible that Att knew about the GX and opted out of the Ion to carry this instead.
  • I like your line of thinking on this. We'll see, it does seem like releasing the Ion really wouldn't be the splash that Sony or AT&T is looking for.