EE launches the Rook, a super-affordable 4G smartphone for just £39

EE has launched a new 4G smartphone, the Rook. What makes this new mobile device special is what's included for the price. For just £39 (£49 for new customers), the Rook provides a 4G experience to those who happen to be on Pay As You Go. Instead of spending hundreds on a new phone, the EE Rook brings together 4G and affordability.

Running Android 5.1, the device features a 5-MP shooter, 4-inch display, 8GB internal storage (with microSD expansion), 64-bit MediaTek 1GHz quad-core processor, and a 1,500mAh battery. The specifications certainly will not rival those found in flagship smartphones, but for £40, who can complain? As well as PAYG customers, EE will make the the Rook available for corporate accounts.

EE is offering up to 20% discount on select EE accessories when you purchase the Rook.

EE announces the Rook 4G smartphone

7th July, 2015 - EE, the UK's most advanced digital communications company, today launched the Rook, the UK's most affordable new 4G smartphone at just £39 for existing EE customers* and £49 for new EE customers. The Rook is available immediately from EE stores, EE telesales and via the EE online store and will allow a new sector of UK pay as you go customers to enjoy the benefits of superfast 4G.

With 44 per cent of UK pay as you go customers currently spending up to £50 on a handset, the Rook will be the only new handset in this price range to offer a superfast 4G experience – opening double-speed 4G to over 2.5 million UK consumers**.

The Rook runs the latest Android 5.1 Lollipop operating system, and features a 5 megapixel camera, a 4" high resolution FWVGA display screen and 8GB internal memory, all powered by a fast and energy-efficient 64 bit MediaTek® 1GHz Quad-Core processor enabling faster web browsing, smoother game play, quicker multitasking and further improved battery life. The Rook also comes with a 1,500mAh battery, which is good for over five hours of talk time and over 400 hours stand-by-time on a single charge.

Sharon Meadows, Director of Devices at EE, said: "At EE, we believe everyone should have access to 4G and the experiences it offers on the go. The Rook provides a great 4G smartphone at a compelling price – allowing even more people to enjoy the benefits of our superfast mobile network from high speed web browsing and downloads to gaming and streaming."

The Rook builds on a range of own branded devices from EE designed to give consumers access to the UK's fastest network, offering features and specifications traditionally associated with a higher price point.

As well as being on pay as you go, the Rook is available to EE corporate customers – providing a powerful and easily affordable smartphone for customers in medium and large enterprises.

Customers who purchase a Rook handset can also benefit from up to a 20% discount on select EE accessories. Further details on these, as well as more information on the Rook from EE is available at:

Rich Edmonds