There's no doubt in our minds that Amazon is planning a huge event this year, but as of right now we don't know the specifics about what kind of deals we will see, how long the event will last, or anything like that. If you're in the market for a new digital camera, be it a DSLR or point and shoot, Prime Day might just bring the deal that makes you click the buy button finally. It's likely we will see sales from a variety of top camera companies, so let's break down what we can expect to see and what you should be looking for on the big day.

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For all skillsets: Canon

Whether you're looking for a camera that you can change the lenses on, like a DSLR, or just want something to stick in your pocket and go, Canon has a ton of options available. From a beginner option like the Powershot ELPH series series to more advanced options like the Canon 80D and 5D Mark IV, we anticipate to see some great discounts on Prime Day for Canon's best gear.

Range of options


The savings may not be a huge dollar amount on these, and sometimes the best deals come in the form of a bundle. Be on the lookout for discounts on camera bodies with extra lenses or SD cards, and maybe even a battery grip. Amazon is sure to off price drops during Prime Day, but you may also want to keep an eye on other camera-specific retailers like B&H, Adorama, and others for price matches.

Variety of price points: Nikon

Like Canon, Nikon has a variety of cameras for different skill levels, and knowing which one you are interested in will be important before you begin your shopping. Are you looking for a full-frame camera, a crop sensor body, a point and shoot? Camera hardware is all very different, and each type is meant to be used for something entirely different.

For beginners

Nikon Coolpix B500

It's quite possible that we see a bunch of Nikon gear on sale this Prime Day, though not all of it may be at Amazon. The Coolpix B500 is great for beginners, and the D3500 and D850 are aimed at more experienced users who want to switch out lenses, configure manual settings, and more.

Preferred Brand: Sony

When it comes to 4K cameras and micro 4/3 bodies, Sony has become the "go-to name" these days. The company has really done a great job of bringing some incredible tech into small and portable packages, which has really excited YouTubers and content creators. We don't expect that its top-end models, like the A7III, will have any notable discounts, but you may be able to find a decent package deal on an original A7 or the RX100 point and shoot that vloggers love.

Portable performance

Sony RX100 VI

The latest Sony gear will probably hold what they are now but some older devices may see a few dips in price. Again, those price drops may be found at camera-specific retailers as well as Amazon, so keep your eyes peeled.

For adventurers: Action Cameras, Dash Cams, and more

Beyond the big name brands, we expect to see discounts on a variety of other cameras on Prime Day as well. From backup cameras for your car to action cameras for the next time you hit the slopes, there will be an abundance of options available. Yi makes some great, affordable, action cameras, and Anker makes some of the best dash cameras you can buy right now. Whether you're in the market for something big or small, you'll want to keep an eye out on Prime Day to try and save a few bucks.


GoPro Hero7 Black

We might see some movement across the GoPro line during Prime Day and we're more than likely to see some decent bundles popping up, too. We'll also see deals from competing action cam brands as well as all manner of dash cam and home security camera deals.

How to get the Best Camera Deals

Before you can begin looking for the best camera deal, you need to identify your camera needs. There are a ton of cameras out there, from ones that sit on your dash to record your commute to work to ones that you can use to take professional pictures that you'd sell. Once you figured out what you are looking for, the only real thing you can do is sit back and wait for it to go on sale.

We see lots of international models go on discount in the U.S., and while that may seem great, that means there is no warranty available for them. You'll want to avoid these listings, and look for ones that specifically mention that they have a U.S. warranty. Most camera manufacturers will list authorized retailers on their site, so be sure to look into them and you'll then have a great place to begin your search for discounts.

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