GoSmart SIM

MetroPCS to continue on as a nationwide prepaid brand

GoSmart Mobile, which is T-Mobile's latest nationwide prepaid brand, is confirmed to be sticking around even as the merger with MetroPCS comes to a close this year. The brand, which is completely owned by T-Mobile but operated as an independent carrier, just launched nationwide in February and caters to a price-sensitive crowd with $45, $35 and $30 tiers that offer unlimited talk, text and either 2G or 3G data service. With the MetroPCS merger now confirmed, T-Mobile plans to keep that brand around as a nationwide prepaid carrier as well -- which would make sense considering the brand equity it has.

Because both MetroPCS and GoSmart will continue operating concurrently, we would expect the carriers to both hit different price points and service levels. Given the pricing structure of GoSmart, we expect the MetroPCS brand to slot in above it with higher prices and more options. This is not unlike the strategy of Sprint, which operates its self-branded postpaid services separate from Boost Mobile and Virgin Mobile, which are completely owned prepaid subsidiaries.

Source: FierceWireless

 

Reader comments

T-Mobile to keep GoSmart prepaid brand after MetroPCS deal closes

6 Comments

Sounds like a smart move going forward. GoSmart doesn't offer LTE service, and if T-Mobile is smart, it won't. Not everyone needs data speeds as fast as their home service. This gives T-Mobile the luxury of having the lowest priced prepaid option in GoSmart, while also having the prepaid brand with the most bells and whistles in MetroPCS. If anything needs to then go away, it would be their self-branded prepaid option.

Well MetroPCS as we know it today is going away. They're going to immediately stop selling CDMA devices and start phasing out that network. They're just holding onto the brand.

When this becomes official MetroPCS will get phased out and the only thing remaining will be the T-Mobile brand.

Their CEO already made it clear that the MetroPCS brand isn't going anywhere for a while (as in at least a year or two).

I think the galaxy s4 would be the first phone under the new company and from what it looks like it doesn't support CDMA. At the same time I think the latest lte phone they released was the last one to have CDMA support.