HTC expands upon 'Advantage' in the U.S. with a new, free service for M9 owners covering screen and water damage, as well as carrier switching — or get $100 off the next HTC One.

We brought you the first details of HTC's upcoming "Uh-oh" service yesterday, and now it's official. HTC USA will expand its "Advantage" program to cover new HTC One M9 devices for a full year after purchase.

HTC 'Uh-oh'
One free phone replacement within first year:
• Covers smashed screen
• Water damage
• Changing carriers
• Or get $100 towards a future HTC One phone.

Free of charge, M9 owners will be able to claim one replacement phone during the first 12 months after buying it, and the protection on offer goes beyond just smashes screens. Water damage also is included, and the offer also applies if you decide to change carriers during the first year of ownership. The latter point is a big deal given that some U.S. carriers are now offering to pay the early termination fees of switchers joining their networks. Replacement phones will be sent out overnight to customers, HTC says.

Or, alternatively, if you don't use any of these replacements, you can get $100 towards the cost of a new HTC One device — an added incentive for M9 buyers to transition to a possible HTC One M10 next year. It's a compelling package that covers some of the major worries of smartphone owners — and one that's sure to leave HTC buyers in other territories feeling a little jealous.

As part of the HTC livestream scheduled for 9 a.m. PDT today — you can watch it here — HTC Americas president Jason Mackenzie will be hosting a live Q&A, during which he'll reveal more about the service. (Send your questions to @HTCUSA on Twitter.)

In the meantime, hit the comments and let us know whether this kind of program would sway your smartphone buying decision.

Press Release


Innovative program covers cracked screen or water damage for 12 months, or provides $100 off the next HTC One.

Bellevue, WA —March 18, 2015 — Because bad things happen to good smartphones, HTC America Inc. unveils UH OHTM Protection, a new industry-leading initiative that protects U.S. customers who purchase the new HTC One M9 against life's uh-oh moments. UH OH Protection includes one free replacement within the first 12 months for a cracked screen, water damage or if you decide to switch carriers.

HTC UH OH Protection provides consumers who damage their new HTC One M9 with an untimely fall onto the pavement or into a toilet with a free phone replacement within 12 months of purchase. Consumers who don't take advantage of UH OH Protection within the first 12 months will receive $100 towards the purchase of a future HTC One.

"With the HTC One M9, we didn't stop with creating an award-winning smartphone and amazing user experiences. We created an innovative new program that ensures the best phone on the market stays that way," said Jason Mackenzie, president of HTC Americas. "We want our customers to have the confidence to use their new HTC One and the peace of mind that HTC has your back if something unfortunate happens to it."

Based on a Google Insights Survey conducted in March 2015 with individuals that had damaged their smartphone:

• 69% of respondents said they have damaged their phone in the past 12 months, and
• 47% of those that have repaired their phone spent $100 or more, while
• 25% are currently using a damaged phone

"While other smartphone companies look at uh-oh moments as a way to profit off of you, we are focused on adding value to owning an HTC One. If you don't need UH OH Protection, we are going to give you $100 off your next HTC One," said Mackenzie. "If something does happen, we're going to take care of you – quickly."

How UH OH Protection Works

UH OH Protection is automatically provided with HTC One M9, which will be going on sale soon. With a call to HTC Care at 1 (866) 449-8358, an HTC Care team member will arrange to overnight a replacement phone. It is a simple and hassle-free process.

For more information, visit

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