After much speculation, a lot of hype and just a few leaks, HTC has today officially announced the HTC One, its leading Android handset for 2013. A metallic beast fashioned from a single slab of custom aluminum, the new HTC One sports a unique design not dissimilar from that of the Droid DNA. Major design features include dual front-facing speakers, a unique antenna placement around the edge of the device and the switch to a two-button setup. The phone will be available in silver and black color options.
Hardware-wise, the HTC One is everything you'd expect from a 2013 flagship. It's one of the first smartphones to be powered by Qualcomm's new quad-core Snapdragon 600 chip, which is backed up by 2GB of RAM. HTC's crammed a 1080p SuperLCD3 panel into a 4.7-inch frame, behind which lies a 2300mAh battery. The manufacturer's also boasting a new "Ultrapixel" camera assembly with a larger sensor and larger pixels, and that ties in with HTC Zoe, a new way of taking photos that incorporates both pictures and video.
HTC Sense has undergone some significant changes too -- the HTC One runs Sense 5 atop Android 4.1.2 Jelly Bean. In addition to a visual overhaul, there's a new home screen dynamic based around BlinkFeed, a scrolling list of social updates, news, calendar appointments and other live information. The new Sense also incorporates its own TV app that works with the built-in IR sender, hidden inside the power button.
The HTC One is due for release on some 185 carriers in 80 territories starting this March. In the U.S., it'll be landing on T-Mobile, AT&T, Sprint, Cincinati Bell, as well as being sold through Best Buy; in the U.K., it'll be coming to all the major networks and independent retailers Carphone Warehouse and Phones4U.
That's just the very tip of the iceberg. Check out our in-depth HTC One preview for more on the device, and look for hands-on coverage later today. In the meantime, we've got the presser and official device pics down below.
INTRODUCING THE NEW HTC ONE®, A NEW PERSPECTIVE ON SMARTPHONES
HTC BlinkFeedTM, HTC ZoeTM and HTC BoomSoundTM Deliver HTC One’s Unprecedented New Smartphone Experience
London and New York City, February 19, 2013 — HTC, a global leader in mobile innovation and design, today announced its new flagship smartphone, the new HTC One. Crafted with a distinct zero-gap aluminium unibody, the new HTC One introduces HTC BlinkFeedTM, HTC ZoeTM and HTC BoomSoundTM, key new HTC Sense® innovations that reinvent the mobile experience and set a new standard for smartphones.
“People today immerse themselves in a constant stream of updates, news and information. Although smartphones are one of the main ways we stay in touch with the people and information we care about, conventional designs have failed to keep pace with how people are actually using them,” said Peter Chou, CEO of HTC Corporation. “A new, exciting approach to the smartphone is needed and with the new HTC One, we have re-imagined the mobile experience from the ground up to reflect this new reality.”
HTC BlinkFeed: A personal live stream right on the home screen
At the centre of the new HTC One experience is HTC BlinkFeed. HTC BlinkFeed is a bold new experience that transforms the home screen into a single live stream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos with immersive images so that people no longer need to go to separate applications to find out what’s happening. HTC BlinkFeed aggregates the freshest content from the most relevant and interesting sources, giving it to people at a glance, all in one place, without the need to jump between multiple applications and web sites.
To enable this new dynamic approach to the smartphone, HTC will provide both local and global content from more than 1,400 media sources with more than 10,000 articles per day from some of the most innovative media companies, such as the AOL family of media properties, ESPN, MTV, Vice Media, CoolHunting, Reuters and many others. For more information on HTC BlinkFeed’s content partners, visit the HTC Blog.
HTC UltraPixel Camera with HTC Zoe
The breakthrough HTC UltraPixel Camera redefines how people capture, relive and share their most precious moments. HTC Zoe gives people the ability to shoot high-res photos that come to life in three-second snippets. These Zoes, photos and videos are then displayed in a unique way that brings the gallery to life and transforms the traditional photo gallery of still images into a motion gallery of memories. It also automatically creates integrated highlight films from each event comprised of Zoes, photos and videos set to music with professionally designed cuts, transitions and effects. These highlight videos can be remixed or set to different themes, and can be easily shared on social networks, email and other services.
To enable this innovative camera experience, HTC developed a custom camera that includes a best-in-class f/2.0 aperture lens and a breakthrough sensor with UltraPixels that gather 300 percent more light than traditional smartphone camera sensors. This new approach also delivers astounding low-light performance and a variety of other improvements to photos and videos. In addition, the perfect self-portrait or video is just a tap away with an ultra-wide angle front-facing camera which supports 1080p video capture. Multi-axis optical image stabilisation for both the front and rear cameras also helps ensure video footage smoother whether stationary or on the move. HTC UltraPixel camera adds many other features and effects such as enhanced 360' panorama, time sequencing and object removal.
The new HTC One offers the best audio experience of any mobile phone available today. HTC BoomSound introduces for the first time on a phone, front-facing stereo speakers with a dedicated amplifier and an amazing full HD display that immerses people in music, videos, games and the YouTubeTM clips they love. BeatsTM Audio integration is enabled across the entire experience for rich, authentic sound whether you’re listening to your favorite music, watching a YouTube video or playing a game.
HDR recording uses advanced dual microphones and audio processing to capture clean, rich sound that is worthy of high-definition video footage. Phone calls sound great on HTC One thanks to the addition of HTC Sense VoiceTM, which boosts the call volume and quality in noisy environments so that conversations come through loud and clear.
HTC Sense TV
HTC Sense TV transforms the new HTC One into an interactive program guide and remote control for most TVs, set-top boxes and receivers. Tapping the power of the cloud, Sense TV makes it simple and intuitive to see what’s on and find that favourite show.
Metal Unibody Design
Wrapped in a zero-gap aluminum unibody and sporting a brilliant 4.7”, Full HD (1080p) screen, the new HTC One features the latest Android Jelly Bean operating system and LTE network technology to offer blazingly-fast browsing in a package that combines premium design with breakthrough build quality.
Available in stunning silver and beautiful black, the sleek and crafted aluminum unibody sits comfortably in the hand and showcases HTC’s unique antenna technology, which helps people achieve a crystal clear signal. The display also resists scratches and reduces glare, whilst offering incredible 468ppi resolution and rich, natural colours.
The new HTC One will be available globally through more than 185 mobile operators and major retailers in more than 80 regions and countries beginning in March. For more information and to pre-register for the new HTC One, visit www.htc.com.
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