HTC One ad

Pre-launch activity starting to reach silly proportions with pixelated showing at major retailer

Leaks, leaks, more leaks and even stuff HTC has told us first hand. The story of the HTC One (M8) so far and it doesn't even see an official launch until March 25. The latest sees a major British retailer, Phones 4U, displaying these big ads outside its stores. Oh yeah, the new HTC One is coming alright – if we had any doubt at this point what it's called.

Even more unusual is the presence of the phone on the ad. Sure, it's been leaked already to within an inch of its life, but there's still going to be a ton of 'regular' folks who don't follow the tech blogs who won't know about those. But they're getting a pretty good idea what it looks like from this, even if it does have a pixelated face.

I spotted this today outside my local store, and questioned the staff on why there was a red banner with March 25 on the poster. Of course, we know that's the date of the event – we'll be on the ground in London and New York – but that's about all it means right now. With the event taking place during daylight hours UK time, Phones 4U will likely be telling us when we can buy it there before March 25 is out.

 
There are 62 comments

oldtimer42 says:

If only it had wireless charging.... and came as a google play edition

ErnstMach says:

I'm no expert in wireless charging, but I'm pretty sure it would be very hard to have wireless charging on an all metal phone like that. Also, there were a few leaks that said to expect a Google play edition to come out
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We'll have to wait and see.

Posted from the EVO Lte via Android Central App :)

jeddo45 says:

I was hoping for a GPE of the MAX version! That would be awesome!

Nexus 5...enough said

You can tape a qi-receiver on the inside of a case, connect it via USB and place it on a wireless charger pad. Works on M7.

barondebxl says:

Wireless charging = SO OVERRATED

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NoNexus says:

+1, for now. When it gets built into furniture and stuff like that, not so much

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You really should see the crap I don't post. Sorry if honesty offends you

Hiberny says:

Suddenly I want a nightstand and a coffee table with built in wireless charging.

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droidhead_1 says:

I thought the same thing when I read this post..

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jakeuten says:

my uncle's house has wireless charging built into all of his tables, works well on his VZW LG G2, my Nexus 4 and his wife's Lumia (920?)

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rampage1979 says:

I read that it will support wireless charging when someone uploaded the ringtones and wallpapers one of the sounds was " wireless charging activated" so it may have it built in or some sort of case that works with wireless charging pads.

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There will be a Google Play Edition. But it obviously won't be released the same time. As for Wireless charging.. Novelty. Not needed.

TKL74 says:

Someone was able to locate a sound file called "wirelesscharging" within a leaked sound library. So keep our hopes up :)

I've been using the One M7, absolutely brilliant phone, I just hope HTC have a few secrets that really make me want the M8.

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I know what you mean. I still adore my Launch htc One "Classic" and although I'm excited about the m8, it'll take a lot for me to instantly buy it on day one. Let's hope there are secrets we don't know about, otherwise I'm still completely content with my m7. :)

Really hope some great features are announced on launch day, if not maybe I'll have a cheaper deal for a while :-)

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ibcop says:

I read a post in the M8 thread where a user claims it will be release with two weeks of the "reveal". I'm wondering if this ad brings credibility to this claim.

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zizu101 says:

That settles it. HTC orchestrated (with Beats) all the leaks.

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Never seen any stories that said beats were involved or included on the M8.
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zizu101 says:

If you're talking about my comment, I just meant orchestrated/Beats. See what I did there.

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Yeah ok lol ;-)

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DroidOn says:

Maybe we will finally get a product launched and released all on the same day. If they can do that in all locations, that would be a great thing.

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Agreed, but hopefully some new stuff still for announcement day.

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NoNexus says:

No by the time they are done, there will be nothing left to say

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You really should see the crap I don't post. Sorry if honesty offends you

That makes me sad, but I think you're right. Leaks are Exciting at first but they ultimately take the fun out of everything.. Well, can't have it both ways I guess.

DroidOn says:

Hopefully the new announcements will include providing trade in value for anyone looking to get the new One. Or a chance to win a free HTC smartwatch for anyone who buys the phone within 30 days of it being available for purchase.

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vicw926a4 says:

I hope that HTC still has an unleaked surprise, or two on the M8, to better compete with the Samsung S5. With what we currently know, or think we know, at least for my needs and wants, the S5 has an edge.

Razieltov says:

What she does the s5 have?

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vicw926a4 says:

I'm not exactly sure what your question is, but I think it is about what features the S5 has that the M8 doesn't.

Since the S5 is already announced, the features are pretty common knowledge, but in my comparison on features I care about, Samsung has the edge with a removable battery, a larger battery (2800 mAh vs. 2600 on the HTC), water and dust resistance, a fingerprint sensor, an apparently much higher density and larger camera sensor (actual performance differences not yet demonstrated), a native 16:9 ratio camera sensor (I think) vs. 4:3, a promising battery saver setting, easier maintenance access and HDR previewing. It also has a blood pulse rate monitor, which I couldn't care less about.

I know that the M8 aluminum chassis will be more stylish, but I don't worry about making a fashion statement, and I will use a case anyway. The only plus factor for me on the M8 so far are the dual front-facing speakers. I would like to have them, but I can live without that feature.

Razieltov says:

As far as the camera just get a real camera. A fingerprint scanner is less than useless. A removable battery doesn't help. Bigger battery doesn't matter since Samsung bloat will eat it up. Water and dust resistance is cool but if your getting a case just get an otterbox.

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vicw926a4 says:

Silly me. I thought you were actually asking a question. How's about I pick out and buy mine and you buy yours? Cheers.

Razieltov says:

Or how about you buy the better phone and support HTC.

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NoNexus says:

So a Samsung then? At this point it is because we do not have all the info on the m8.

Besides that, it is still Samsung. HTC finds a way to mess up anything and everything the last few years. Better battery, better camera, better features... It's all Samsung

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You really should see the crap I don't post. Sorry if honesty offends you

Razieltov says:

Except that the HTC one was the best phone is 2013. Bigger battery doesn't mean better. Look at the moto x.

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MERCDROID says:

Why don't we just accept the fact that everyone has different preferences?

The HTC One is a great device. But, to/for me, the Note 3 was the best phone of 2013.

Posted via my "Gift from God" Note 3, my "Blessed" iPad Mini 2, or my "Risen" Asus ROG"

vicw926a4 says:

I removed my post.

vicw926a4 says:

(Sorry, this post was intended to reply to Mercdroid, but was misplaced - it happened twice, and I don't know why.)
Amen to that! I don't understand why some insist that we all succumb to their own personal preferences, and that they have an exclusive on what is best and that it must apply to all of us. Enough, already.

Razieltov says:

See that's completely incorrect. The Note 3 is a phablet. That is a completely different category.

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MERCDROID says:

Better phone for you? Or, for me?

I'm not referring to HTC, when I say this: but, I refuse to support a company that doesn't meet my needs. It would be a fool's errand to spend money on a product, just for the sake of supporting a company, if that company doesn't fulfill my needs.

Posted via my "Gift from God" Note 3, my "Blessed" iPad Mini 2, or my "Risen" Asus ROG"

deeb215 says:

Amen to this.

mhmmdy123 says:

I have the M7 and I am keeping it. I don`t believe going to be much better on the M8.

rampage1979 says:

Most of the gesture/motion features like double tap to wake and swipe left or right to launch an app are cool but I believe the m7 will receive these in an update to sense 6.0 also themes are coming back and my wife is most interested in the themeing options.

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DroidOn says:

I'm holding out for the new M12. ;)

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NoNexus says:

Don't, they are making it in paper mache. The build quality will obviously suck

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You really should see the crap I don't post. Sorry if honesty offends you

MERCDROID says:

Lol

Posted via my "Gift from God" Note 3, my "Blessed" iPad Mini 2, or my "Risen" Asus ROG"

bhatech says:

Announce on 25th and hopefully available to buy unlocked immediately online via htc. Screw the carrier variants, let them take their own sweet putting crap, logos and yeah carrier testing. Apple is the only company till now to screw the carriers and show their place. I can only dream one of these OEMs doing the same.

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minnow4 says:

+1

Sent from my Nexus 7 (2013)

Warrenisit says:

I'm dreamin with ya, pal!

Razieltov says:

Who cares about the logos.

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icvos says:

If this had a Sony camera it would be the best phone in the whole wide world. 5UP aint gonna cut it in 2014.

blackguy07 says:

Played with the m8 today from my HTC rep (I work for bby mobile) and it's a nice phone. Very responsive and fluid. The build quality it amazing and it seems "smoother" in the hand than the m7 to me at least. Oh and the speakers are through Harmon kardon for the front stereo speakers. If u were and android guy I'd pick one up.

What about the camera

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ibcop says:

Did you take any pics with the camera?

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blackguy07 says:

He took a pic of me and another Coworker. It now has a 13 ultrapixel shooter and it has two cameras for adding cool effects and adjusting focus on pictures taken. There's this cool 3d warp type effect you can apply by simply moving the phone around. Once it's announced you guys will see what I'm talking about.

Did you try out motion launch gestures? The leaked sense 6 video on YouTube implies you need to raise the M8 from a flat surface before swiping or double tapping to wake. Is this true?

blackguy07 says:

No I didn't get a chance to really mess with it, I ended up playing flappy bird before getting contacted by a customer lol Smh

D13H4RD2L1V3 says:

Somehow, when you mentioned "13 UltraPixel camera", it just sounded too good to be true.

this is like the opposite of Apple! If someone leaked the new iPhone 6 like this, Apple would probably have contacted the local/state/federal law enforcement and send SWAT teams to the leaker's home or office in the middle of the night!

I think it's fair to say that all these leaks were sanctioned by HTC corporate as a PR stunt.

I've been thinking about the same thing as far as the leaks go, HTC must have a hand in it, and if the didn't, they damn well should have. People have been saying for quite a while that HTC doesn't/can't spend as much to promote their products as their competitors. This thing has created so much hype, at least on tech sites, and all of it at far less expense than having Robert Downey JR. pitch the product, and probably more effective. In fairness, I have seen some TV ads for the original ONE in the past month or so, probably to help clear out old inventory, or maybe to get some people thinking "oh yeah, that phone I SHOULD have bought", so when the new ONE comes out, they might take more notice. The hype is serious, I just put the trial version of 4.3 on my EVO 4G LTE, it comes with Blinkfeed, and about half of the stories it shows me are about the M8. Now it might just be that I have it configured to mostly serve up tech stuff, but none the less, it shows up a lot. Same thing happens on Google Now, but that is more because Google follows my browsing habits and just about anything else I do. (I'm still waiting for the day it sends me a notification asking "You are near a restroom, do you need to take a whiz?") Even if HTC is not behind all the leaks, for the good that is coming from it, they would be foolish to spend any money (that they don't really have) to go after people giving them so much free publicity. I mean, how much money can you get from suing a twelve year old kid on YouTube anyway?

And while I'm posting, there were comments about if HTC would have any surprises left for the launch announcement, I have an idea (I hope I don't spoil their last surprise if I'm right). The hype is there already so March 25, they make the big announcement and the closing goes something like this: "...and you can pick up your very own HTC ONE (M8) tonight after Midnight in your local time zone at select retailers!" with a list of places having a midnight launch. Sure, it would be mostly the "Phone Nerds" (I use that term affectionately, as I consider myself one) that flock to sites like this, that will get the device, but who better to get their hands on a great new device first than the nerds. The nerds that less tech oriented friends, family and co-workers will go to and ask about what the next phone they should buy is. If they got ONE in their hands, it's easier to make the pitch. A big launch like that would be like the iPhone folks standing in long lines or like on August 23, 1995 (ok, I did have to Google the date, but I remember the night) when I was with a friend strolling through the local CompUSA store waiting for midnight so I could check out with my new copy of Windows95. Damn it that makes me feel old when I realize that was almost 2 decades ago. With so many hands on leaks, these devices seem to already be made, at least some of them, so it might not be all that far fetched. For those planning on getting a new HTC ONE M8 (like myself), it might be a good idea to make sure you get a good nights sleep on the night of March 24, just in case.

antw081 says:

Seriously. A pixelated photo of the phone?

Those that care, already know what the phone looks like. Those that don't care isn't going to be enticed by a pixelated photo.

All this is pointless. The new One already leaked gloriously in a full 12 minute video here: http://www.yaabot.com/5196/htcs-next-one-leaked-new-video/

flash more says:

Already removed by youtube, but was it the mutant thumb goof with abnormal speech and jizz stains all over his sheets?
If this is really 13UP 3d rear cam with depth of field tweaks, Harmon Kardon stereo speakers Im in for sure, if its the same old 4UP camera Im out.