Android Central

Not content with producing some of the the worlds most beautiful cars, Aston Martin has decided to get in on the luxury smartphone space with this. Known as the Aspire, the device packs Android 2.3.5, an 800MHz processor, a paultry 256MB of RAM and a 3.2 inch HVGA display. Right.

Choice of colors is broad, with black, white, silver, gold, and rose gold all on offer. The gold variants are in actual fact made with real 24 carat gold, and command an increased price over the other three. So, what about that price then. Well, the non-gold versions are a staggering $1290, with the gold ones running you for $1590. This one firmly resides in the fashion over function section of the market then. 

Even to a die hard Aston Martin fanatic -- like a certain British writer -- it's almost impossible to recommend the Aspire. The choice to use outdated hardware, and software, in what is priced as a luxury device is bewildering. RIM didn't skimp out on the specs with the Porsche Design P'9981, yet whenever such an Android device in this category appears it disappoints on practically every level.

Source: ePrice 

 

Reader comments

Aston Martin gets in on the luxury smartphone act, high on price, low on specs

18 Comments

We are talking about a company that rebadges a Toyota iQ, mind you, so they're no stranger to brand-sullying cynicism.

"RIM didn't skimp out on the specs with the Porsche Design P'9981"

Weeeeeeeeell yes they did. It's got the same specs as the Bold 9900, which is a decent phone, but behind the curve when it launched. The P'9981 drops the 9900's keyboard, worsens the ergonomics, but keeps the "can't take a close-up photo nor scan a QR code" camera.

The sad thing is that people in the market for a phone like this probably have, eg, a commodity iPhone and/or a BlackBerry already and really aren't likely to use something like this save for on endorsement.

""RIM didn't skimp out on the specs with the Porsche Design P'9981"

Weeeeeeeeell yes they did. It's got the same specs as the Bold 9900, which is a decent phone, but behind the curve when it launched. The P'9981 drops the 9900's keyboard, worsens the ergonomics, but keeps the "can't take a close-up photo nor scan a QR code" camera."

I think the point that Richard was making is that the Porsche is technologically comparably with top-of-the-line blackberrys. the keyboard and the ergonomics are a downer, but that is form and is subjected to Design choices.

I'll never understand these companies that release trash android phones with a high end brand name and charge outrageous prices, if it's supposed to be a high end brand name phone like Porsche, Aston martin or Prada you should be taking a high end phone, say the galaxy S3 and adding silver or gold and a high end brand label to it.

These companies normal products may be extremely expensive, but at least they are quality products, to me these trash android phones with their name on it, could only hurt their image.

The people that this is marketed towards probably don't even know how to pair it to the BT in their car, so having an outdated OS and specs really does not matter

Actually, I am pretty shocked that its advanced enough to have Android at all, as well as the pricepoint. The previous "luxury" phones I had seen were in the insane $20000 range, and yet were basic candybar style dumbphones, this was during a time when iPhones and other smartphones were commonplace mind you. This is practically a "budget-luxury" phone, and probably one of the most advanced ones I have seen.

But yeahhhh, even if I was a millionaire, I'd stick with my HTC phones thanks.

The only thing I don't understand, is the user experience has got to be horrible running that slow. You would think the interface would have to be snappy. Even if it had no camera or a 2mp shooter, it still needs to be fast enough to use without throwing it on the floor

For the price of an entry level Aston Martin they could just throw in any cell phone for free with an AM case on it...

have you ever seen Vertu (http://www.vertu.com/) some of the phones go for $300k +.. but the service that you get behind it is CRAZY! its not the phone you pay for, even tho some of them are kinda outrageous with diamonds and other randoms, the concierge service is out of this world from what I have read.

I judge a company by the quality of the products they release. If this is the level of pride they take in their smartphones, I'd hate to drive one of their cars.

Even for a luxury phone, this is junk.

Printing 'racing' on the back is a joke, the final insult.

@ eatonjb, I agree about Vertu, much repect.