YouTube starts testing a new, cheaper 'Premium Lite' subscription
What you need to know
- Google is testing a new premium YouTube subscription tier called "Premium Lite."
- YouTube Premium Lite is currently limited to certain markets in Europe.
- Just like YouTube Premium, the new "Lite" plan offers ad-free viewing.
YouTube has started testing a new offering that gives users an ad-free experience for a lower monthly price. The new "Premium Lite" plan was first spotted by a user on ResetEra (via The Verge).
YouTube confirmed the test to Android Central and shared the following statement:
The new Premium Lite subscription plan is currently available only in a few countries in Europe. While YouTube Premium costs €11.99 per month in the old continent, the "Lite" plan costs €6.99 per month. In addition to the YouTube web app, Premium Lite lets you enjoy ad-free viewing on iOS devices, smart TVs, the YouTube Kids app, as well as the best Android phones.
However, the new Premium Lite tier doesn't offer any other features apart from an ad-free YouTube experience. If you want to download your favourite videos for offline viewing or have them continue playing in the background, you'll have to get a YouTube Premium subscription. The plan doesn't offer any YouTube Music benefits either.
Depending on the response YouTube receives from users in Europe, it is likely that the new Premium Lite tier will expand to other markets as well in the future.
Google's YouTube Premium not only lets you watch videos ad-free, but also allows you to save videos for when you're offline and have them play in the background even when the screen is locked.
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This is cool, but Google is going about it wrong. It should just separate YouTube Premium and YouTube Music, as well as offer them combined. $6.99 for YouTube Premium Lite should include ad-free play-back, as well as downloads and screen off capabilities. A family plan for just YouTube Premium Lite would probably sell well at $9.99. They could continue to charge the $11.99 for YouTube Premium and YouTube Music, as well as the currently family pricing and they would be able to get something out of all parties interested.