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Xiaomi's phones are heading to 5,000 retail stores across India

Xiaomi is partnering with Indian brick-and-mortar distributors Just Buy Live and Innocomm to significantly expand its offline presence in the country. The manufacturer has thus far offered its phones exclusively online, but with companies like Oppo and Vivo making a lot of headway in the offline space in Tier 2 cities, Xiaomi is following suit by making its handsets available at chain retail stores like Sangeetha Mobiles, Lot Mobiles, Big C, and more. The Redmi 2, Redmi 2 Prime, Redmi Note Prime, Redmi Note 3, and the Mi 5 will be accessible from over 5,000 retail stores across India.

The company is following a direct-to-retail strategy with Just Buy Live and Foxconn-owned Innocomm, cutting out intermediary distributors. Commenting on the partnership, Xiaomi India head Manu Kumar Jain said:

We are primarily an e-commerce company and we have brought our learning from the online model to our offline model. We have chosen Just Buy Live and Innocomm because of their unique models that distribute directly to retailers.I believe that this strategic alliance will strengthen Mi India's presence across India. As we expand to more than 5000 offline outlets, it allows more people to experience our products and purchase them easily.

Harish Jonnalagadda
Harish Jonnalagadda

Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.