What you need to know
- Xiaomi will give users an option to disable ads from system apps within MIUI.
- The feature is being tested in China, and should make its way to the global version shortly thereafter.
- Xiaomi has also hit a new milestone in India, with the brand crossing 100 million sales.
The conversation around MIUI in the last 12 months has centered around ads. Xiaomi's decision to monetize the interface by introducing ads was met with severe user backlash, and it now looks like the Chinese manufacturer is reevaluating its strategy.
The brand has confirmed to our friends over at Android Authority that it is testing a toggle to disable ads from system apps in MIUI. The toggle will turn off all ads from the likes of Calendar, Download Manager, and Xiaomi's system installer. It is a welcome move, but there's no mention of when it will be rolled out to a stable MIUI build. Furthermore, the feature is being tested for the MIUI China build, so it may take longer to make its way to global builds.
In the meantime, Xiaomi is celebrating a key milestone in India. The brand has sold 100 million smartphones in the country following its debut back in Q3 2014, with the Redmi A and Redmi Note series contributing heavily to achieving the target. From Xiaomi India head Manu Jain:
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Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.