Meta's smart glasses success is getting harder to ignore — and rivals should be worried

What you need to know

• Meta sold over 7 million Ray-Ban smart glasses in 2025, tripling its 2023 and 2024 sales combined.
• EssilorLuxottica confirmed strong growth driven by new Ray-Ban and Oakley smart glasses models.
• Smart glasses are gaining momentum as Samsung, Google, and others prepare to enter the space.

According to a new report, Meta sold more than 7 million Ray-Ban co-branded smart glasses in 2025, which is more than triple what it sold in 2023 and 2024 combined.

Smart glasses are quickly becoming the next big thing, with nearly every major brand looking to enter the space. Lenovo showcased its smart glasses concept at CES 2026, while Samsung has announced plans to launch its own pair in 2026.

Meta, however, entered the market back in 2021 with Ray-Ban Stories, and it now appears that the bet is paying off. The company reportedly posted its highest-ever revenue from smart glasses in 2025.

EssilorLuxottica recently shared its Q4 2025 financial results, revealing that it sold over seven million smart glasses in 2025 (via Road to VR). The growth follows Meta's launch of multiple Ray-Ban smart glasses last year, including the Meta Ray-Ban Gen 2 and the $800 Meta Ray-Ban Display model.

The eyewear giant, in partnership with Meta, now sells Ray-Ban-branded smart glasses as well as Oakley-branded models, which may have contributed to the strong growth.

We still don't know Meta's plans for 2026, but this year looks set to be significant for the smart glasses category overall. Several brands have already introduced their own products, while Google and Samsung are expected to join the market soon.

It'll be interesting to see how Meta's sales are affected once Android XR glasses go mainstream, especially if they offer more advanced features than the current Ray-Ban models.

Android Central's Take

Meta's early push into smart glasses appears to be paying off. These devices offer a convenient way to access AI tools through voice input and audio output, while also letting users take calls and capture photos hands-free. That said, for me, privacy concerns around wearing camera-equipped smart glasses will remain forever, as even the U.S. Air Force has pointed out.